Investment Summary

Verlinvest Invests In Pedego

On December 17, 2021, family office Verlinvest invested in retailer Pedego

Investment Highlights
  • This is Verlinvest’s 6th transaction in the Retail sector.
  • This is Verlinvest’s 10th transaction in the United States.
  • This is Verlinvest’s 5th transaction in California.

Investment Summary
Date 2021-12-17
Target Pedego
Sector Retail
Investor(s) Verlinvest
Deal Type Growth Capital

Target

Pedego

Fountain Valley, California, United States
Pedego is a retail chain that sells innovative e-bikes through its network of 200 locally-owned dealers throughout the US and Canada. The company's mission is to provide customers with a premium product and service experience that encourages both exercise and enjoyment, while fostering a sense of community. Pedego was founded in 2008 and is based in Fountain Valley, California.

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Investor(S) 1

Investor

Verlinvest

Brussels, Belgium

Investor Investor Investor Investor Investor

Category Family Office
Founded 1995
PE ASSETS 1.8B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verlinvestis a private, family-owned investment holding firm specializing in branded consumer products and services investments. The Firm will consider investments in public and private companies and generally targets growth-oriented businesses addressing sizeable markets. Verlinvest looks to invest €20 to €200 million per investment and will consider both majority and minority positions. Verlinvest was formed in 1995 and is based in Brussels, Belgium.

DEAL STATS #
Overall 41 of 46
Sector (Retail) 6 of 7
Type (Growth Capital) 17 of 20
State (California) 5 of 5
Country (United States) 10 of 11
Year (2021) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-20 Vita Coco

New York, New York, United States

Vita Coco is a provider of coconut water into the mainstream beverage section of groceries as a premium lifestyle drink and helped start the trend of natural-functional beverages. Vita Coco was founded in 2004 and is based in New York City.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-12 Lahori

Punjab, India

Lahori is a beverages company making superior-tasting ethnic drinks available widely. Lahori was founded in 2017 and is based in Punjab, India.

Buy -
Mergr

Product

Company

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