Investment Summary

Verlinvest and Mistral Equity Partners Invest In Insomnia Cookies

On July 17, 2024, family office Verlinvest and private equity firm Mistral Equity Partners invested in food company Insomnia Cookies from Krispy Kreme

Investment Highlights
  • This is Verlinvest’s 5th and Mistral Equity Partners’ 3rd transaction in the Food sector.
  • This is Verlinvest’s 11th and Mistral Equity Partners’ 9th transaction in the United States.
  • This is Verlinvest’s 4th and Mistral Equity Partners’ 2nd transaction in New York.

Investment Summary

Date 2024-07-17
Target Insomnia Cookies
Sector Food
Investor(s) Verlinvest
Mistral Equity Partners
Sellers(s) Krispy Kreme
Deal Type Stake Purchase

Target

Insomnia Cookies

New York, New York, United States
Insomnia Cookies is a cookie delivery company specializing in brownies, cookie cakes, ice cream, and even cold milk. Insomnia Cookies was founded in 2003 and is based in New York City.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Investor(S) 2

Investor

Verlinvest

Brussels, Belgium

Investor Investor Investor Investor Investor


Category Family Office
Founded 1995
PE ASSETS 1.8B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verlinvestis a private, family-owned investment holding firm specializing in branded consumer products and services investments. The Firm will consider investments in public and private companies and generally targets growth-oriented businesses addressing sizeable markets. Verlinvest looks to invest €20 to €200 million per investment and will consider both majority and minority positions. Verlinvest was formed in 1995 and is based in Brussels, Belgium.


DEAL STATS #
Overall 46 of 46
Sector (Food) 5 of 5
Type (Stake Purchase) 3 of 3
State (New York) 4 of 4
Country (United States) 11 of 11
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-01 Clone

Paris, France

Clone is a provider of digital ordering system, effortless turnkey operations, a platform that continuously optimizes business performance, built-in marketing that runs around the clock, and strong unit economics. Clone was founded in 2020 and is based in Paris, France.

Buy -
Investor

Mistral Equity Partners

New York, New York, United States

Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 300M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Mistral Equity Partners is a consumer/media focused private equity firm. The Firm specifically looks to invest in North American retail, consumer products/services, food, and advertising opportunities. Mistral's target equity investment size is $1 to $15 million for growth investments and $25 to $50 million for buyout opportunities. Prospective transaction situations include leveraged acquisitions, build-ups, recapitalizations, restructurings, and pre-IPO growth financings. Mistral Equity Partners was formed in 2007 and is based in New York City.


DEAL STATS #
Overall 10 of 10
Sector (Food) 3 of 3
Type (Stake Purchase) 2 of 2
State (New York) 2 of 2
Country (United States) 9 of 9
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-28 PetWise

Novato, California, United States

PetWise is an industry manufacturer and distributor of branded pet products and accessories. PetWise distributes its products through a diverse mix of channels including e-Commerce, mass merch, pet specialty, club, grocery and others. PetWise was founded in 1991 and is based in Novato, California.

Sell -

Seller(S) 1

SELLER

Krispy Kreme

Charlotte, North Carolina, United States

Category Company
Founded 1937
Sector Restaurants
Employees22,800
Revenue 1.7B USD (2023)
DESCRIPTION

Krispy Kreme is a branded specialty retailer and wholesaler of premium quality sweet treats and complementary products, including its signature Original Glazed® doughnut. Krispy Kreme was formed in 1937 and is based in Charlotte, North Carolina.


DEAL STATS #
Overall 2 of 2
Sector (Food) 2 of 2
Type (Stake Purchase) 1 of 1
State (New York) 2 of 2
Country (United States) 2 of 2
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-20 Insomnia Cookies

New York, New York, United States

Insomnia Cookies is a cookie delivery company specializing in brownies, cookie cakes, ice cream, and even cold milk. Insomnia Cookies was founded in 2003 and is based in New York City.

Buy -