Add-on Acquisition • Marketing

Veriteva Acquires Blueberry Wave

On November 21, 2016, Veriteva acquired marketing company Blueberry Wave

Acquisition Context

This is Veriteva’s 1st transaction in the Marketing sector.
This is Veriteva’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	November 21, 2016
Target	Blueberry Wave
Sector	Marketing
Buyer(s)	Veriteva
Deal Type	Add-on Acquisition

Target Company

Blueberry Wave

Gloucestershire, United Kingdom

Blueberry Wave Ltd. is a marketing service provider that specializes in channel planning, data insight and campaign deployment.

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Buyer Overview 1

Buyer

Veriteva

Leicester, United Kingdom

Category	Company
Sector	Information Technology

DESCRIPTION

Veriteva Ltd. is an online platform that allows businesses to analyze?, create and deploy omnichannel business critical and marketing communications. Veriteva is based in Leicester, United Kingdom.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
Country: United Kingdom	1 of 1
Year: 2016	1 of 1

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