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  5. Veriteva Acquires Blueberry Wave

M&A Deal Summary

Veriteva Acquires Blueberry Wave

On November 21, 2016, Veriteva acquired marketing company Blueberry Wave

Acquisition Highlights
  • This is Veriteva’s 1st transaction in the Marketing sector.
  • This is Veriteva’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2016-11-21
Target Blueberry Wave
Sector Marketing
Buyer(s) Veriteva
Deal Type Add-on Acquisition

Target

Blueberry Wave

Gloucestershire, United Kingdom
Blueberry Wave Ltd. is a marketing service provider that specializes in channel planning, data insight and campaign deployment.

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Buyer(S) 1

Buyer

Veriteva

Leicester, United Kingdom
Category Company
Sector Information Technology
DESCRIPTION

Veriteva Ltd. is an online platform that allows businesses to analyze?, create and deploy omnichannel business critical and marketing communications. Veriteva is based in Leicester, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2016 M&A 1 of 1
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