Investment Summary

Verdane Invests In Asgoodasnew

On December 11, 2020, growth capital firm Verdane invested in e-commerce company Asgoodasnew

Investment Highlights
  • This is Verdane’s 6th transaction in the E-Commerce sector.
  • This is Verdane’s 8th transaction in Germany.

Investment Summary

Date 2020-12-11
Target Asgoodasnew
Sector E-Commerce
Investor(s) Verdane
Deal Type Growth Capital

Target

Asgoodasnew

Frankfurt, Germany
Asgoodasnew is a re-commerce provider specializing in high-tech consumer electronics. Asgoodasnew is an integrated consumer-to-business-to-consumer (C2B2C) business model that covers the entire value chain of the re-commerce market from sourcing and testing to refurbishment and distribution, delivering a strong value proposition with high customer retention rates and independence from third parties. Asgoodasnew was founded in 2014 and is based in Frankfurt, Germany.

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Investor(S) 1

Investor

Verdane

Oslo, Norway

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1985
PE ASSETS 1.2B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verdane is a Norwegian private investment focused on acquiring portfolios of investments. In addition to secondary investing, Verdane also invests in co-investment pools as well as makes direct investments in individual growth companies. Sectors of interest include consumer products/services, software, energy, technology, and communications. Verdane provides support to portfolio owners to reduce exposure to private equity risk, achieve liquidity and free owners from the burden of managing direct investments. The majority of Verdane's investments are growth stage, however, the Firm can invest at any stage of development. Verdane was formerly known as Four Seasons Venture AS and was established in 1985. Verdane is based in Oslo, with additional offices in Helsinki and Stockholm.


DEAL STATS #
Overall 72 of 85
Sector: E-Commerce M&A 6 of 7
Type: Growth Capital M&A Deals 17 of 21
Country: Germany M&A 8 of 8
Year: 2020 M&A 9 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-03 Porterbuddy

Oslo, Norway

Porterbuddy is a logistics technology platform that sets new standards for greener, personalized, and convenient last-mile delivery for online shoppers. Focusing on the smart use of technology, digital interfaces, and machine learning, the company’s proprietary technology platform optimizes the use of available infrastructure in the logistics market allowing local couriers to use their excess capacity. The platform enables direct integration in the online shopping and checkout process, making life easier for both consumers, couriers, and online retailers. Porterbuddy’s smart route planner algorithm consolidates orders from different sites into one delivery. Porterbuddy was founded in 2017 and is based in Oslo, Norway.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-29 Royal Design

Stockholm, Sweden

Royal Design is the largest design and home furnishing online retailer in the Nordics and operates well-established online stores in key European countries. Royal Design was founded in 1999 and is based in Stockholm, Sweden.

Sell -