M&A Deal Summary

Verdane Acquires Papirfly

On January 27, 2022, growth capital firm Verdane acquired software company Papirfly from Standout Capital

Acquisition Highlights
  • This is Verdane’s 14th transaction in the Software sector.
  • This is Verdane’s 13th transaction in Norway.

M&A Deal Summary

Date 2022-01-27
Target Papirfly
Sector Software
Buyer(s) Verdane
Sellers(s) Standout Capital
Deal Type Secondary Buyout

Target

Papirfly

Sandnes, Norway
Papirfly is a brand management software group that provides a cloud-based, modular software platform for brand activation management (“BAM”), helping large companies create, edit, store, and distribute their brand assets. Its solutions simplify the challenges faced by brand-driven organizations by empowering employees and other stakeholders to activate brands on a global scale and on a local level without needing specialist skills or design expertise. Papirfly was formed in 2000 and is based in Sandnes, Norway.

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Buyer(S) 1

Buyer

Verdane

Oslo, Norway

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1985
PE ASSETS 1.2B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verdane is a Norwegian private investment focused on acquiring portfolios of investments. In addition to secondary investing, Verdane also invests in co-investment pools as well as makes direct investments in individual growth companies. Sectors of interest include consumer products/services, software, energy, technology, and communications. Verdane provides support to portfolio owners to reduce exposure to private equity risk, achieve liquidity and free owners from the burden of managing direct investments. The majority of Verdane's investments are growth stage, however, the Firm can invest at any stage of development. Verdane was formerly known as Four Seasons Venture AS and was established in 1985. Verdane is based in Oslo, with additional offices in Helsinki and Stockholm.


DEAL STATS #
Overall 80 of 85
Sector: Software M&A 14 of 15
Type: Secondary Buyout M&A Deals 9 of 11
Country: Norway M&A 13 of 15
Year: 2022 M&A 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-18 Porterbuddy

Oslo, Norway

Porterbuddy is a logistics technology platform that sets new standards for greener, personalized, and convenient last-mile delivery for online shoppers. Focusing on the smart use of technology, digital interfaces, and machine learning, the company’s proprietary technology platform optimizes the use of available infrastructure in the logistics market allowing local couriers to use their excess capacity. The platform enables direct integration in the online shopping and checkout process, making life easier for both consumers, couriers, and online retailers. Porterbuddy’s smart route planner algorithm consolidates orders from different sites into one delivery. Porterbuddy was founded in 2017 and is based in Oslo, Norway.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-07 Forsta

London, United Kingdom

Forsta is a provider of customer experience and market research software and services to enterprise customers and market research professionals. Forsta is headquartered in London, United Kingdom.

Sell -

Seller(S) 1

SELLER

Standout Capital

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2014
PE ASSETS 1.0B SEK
Size Small
Type Sector Focused
DESCRIPTION

Standout Capital is growth equity firm focused on Nordic tech company investments. The Firm looks to invest €5 to €15 million in companies generating €5 to €25 million of sales. The Firm will not invest in seed or early stage, or sectors like biotech, cleantech or gambling. Funds are generally used for growth initiatives or to buy back founder shares. Standout Capital was established in 2014 and is headquartered in Stockholm.


DEAL STATS #
Overall 3 of 7
Sector: Software M&A 3 of 7
Type: Secondary Buyout M&A Deals 1 of 3
Country: Norway M&A 1 of 3
Year: 2022 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-24 SignUp Software

Solna, Sweden

SignUp Software is a global forerunner in financial process automation. ExFlow by SignUp Software is the premiere Accounts Payable Automation solution for Microsoft Dynamics 365 Finance and Operations, Business Central, AX and NAV. ExFlow is a built-in, feature-rich AP Automation solution that enables organizations to increase efficiency, transparency, and control in their AP Invoice process, driving down costs while generating substantial process savings. SignUp Software was founded in 1999 and is based in Solna, Sweden.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-31 Refined

Malmo, Sweden

Refined is a site-builder integrated with Atlassian Jira and Confluence to make content clear, accessible, and actionable. The company provides the infrastructure to build Atlassian Confluence and Jira content onto your own branded, easy to navigate, and customizable site. Core to Refined is a user-friendly system that makes the content and information accessible, engaging, and useful to all users. Today, more than 4,000 companies worldwide use Refined’s tools to transform their Atlassian Confluence and Jira instances into beautiful, branded sites users love. Refined was founded in 2009 and is based in Malmo.

Buy -