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  5. Vendis Capital Invests In BlueBrixx

Investment Summary

Vendis Capital Invests In BlueBrixx

On September 16, 2021, private equity firm Vendis Capital invested in consumer products company BlueBrixx

Investment Highlights
  • This is Vendis Capital’s 9th transaction in the Consumer Products sector.
  • This is Vendis Capital’s 2nd transaction in Germany.

Investment Summary
Date 2021-09-16
Target BlueBrixx
Sector Consumer Products
Investor(s) Vendis Capital
Deal Type Growth Capital

Target

BlueBrixx

Florsheim, Germany
BlueBrixx is a direct-to-consumer brand that offers an alternative portfolio of building block sets, targeting an adult community of enthusiasts by covering multiple special interest themes. Under its own as well as third-party brands, the company distributes its products mainly through its own webshop, alongside 22 own stores in Germany, supporting its omnichannel strategy. Driven by consistent product innovation and direct customer engagement via social media, the brand has created a strong community fanbase and delivered considerable growth since its inception. BlueBrixx was founded in 2017 and is based in Florsheim, Germany.

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Investor(S) 1

Investor

Vendis Capital

Diegem, Belgium

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2009
Size Small
Type Sector Focused
DESCRIPTION

Vendis Capital is an independent, Western European private equity firm focused on opportunities in the consumer sector. Vendis invests in branded consumer companies including retail, food, consumer goods, and consumer services. The Firm will consider majority and minority positions and generally seeks to commit €5 to €25 million in companies generating up to €120 million in revenue. Funds are generally used to support internal growth, acquisitions, full or partial liquidity to stakeholders, management buyouts, and corporate divestitures. Vendis Capital was formed in 2009 and is based in Brussels.

DEAL STATS #
Overall 24 of 30
Sector: Consumer Products M&A 9 of 10
Type: Growth Capital M&A Deals 13 of 16
Country: Germany M&A 2 of 2
Year: 2021 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-11 Pink Gellac

Hilversum, Netherlands

Pink Gellac is a digital native and direct-to-consumer premium nail polish brand with a distinctive colour offering. The companye delivers considerable growth both in the Benelux and internationally. Pink Gellac was founded in 2013 and is based in Hilversum, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-23 Sylphar

Deurle, Belgium

Sylphar is a fast-growing OTC company with a portfolio of brands in the oral beauty, oral therapy and medicated skincare market segments. Sylphar was founded 2007 and is based in Deurle, Belgium.

Sell -
Mergr

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