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M&A Deal Summary

Vendavo Acquires Market Medium

On July 19, 2022, Vendavo acquired information technology company Market Medium

Acquisition Highlights
  • This is Vendavo’s 1st transaction in the Information Technology sector.
  • This is Vendavo’s 2nd transaction in the United States.
  • This is Vendavo’s 1st transaction in California.

M&A Deal Summary
Date 2022-07-19
Target Market Medium
Sector Information Technology
Buyer(s) Vendavo
Deal Type Add-on Acquisition

Target

Market Medium

Pleasanton, California, United States
Market Medium provides channel incentive management solutions in the cloud for manufacturers, distributors, wholesalers, and retailers. It handles the end-to-end lifecycle for rebate calculation, processing, and settlements with seamless integrations to a wide range of ERP applications. Market Medium was formed in 2015 and is based in Pleasanton, California.

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Buyer(S) 1

Buyer

Vendavo

Denver, Colorado, United States
Category Company
Founded 1998
Sector Software
DESCRIPTION

Vendavo provides flexible software solutions that assist manufacturers and distributors with managing, pricing and structuring contractual relationships. Vendavo Advantage is a complete, enterprise-class solution combining all aspects of deal pricing, negotiating, analysis and monitoring. Vendavo was founded in 1998 and is based in Denver, Colorado.

DEAL STATS #
Overall 4 of 4
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 4
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-05 Navetti AB

Stockholm, Sweden

Navetti AB is a SaaS pricing software provider. Navetti is based in Stockholm, Sweden.

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