M&A Deal Summary

Vendasta Acquires MatchCraft

On January 11, 2022, Vendasta acquired internet software and services company MatchCraft from Advance Local

Acquisition Highlights
  • This is Vendasta’s 1st transaction in the Internet Software and Services sector.
  • This is Vendasta’s 1st transaction in the United States.
  • This is Vendasta’s 1st transaction in California.

M&A Deal Summary

Date 2022-01-11
Target MatchCraft
Sector Internet Software and Services
Buyer(s) Vendasta
Sellers(s) Advance Local
Deal Type Divestiture

Target

MatchCraft

Los Angeles, California, United States
MatchCraft provides a marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft's platform AdVantage™ helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver results to their advertisers. MatchCraft was founded in 1998 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Vendasta

Saskatoon, Saskatchewan, Canada

Category Company
Founded 2008
Sector Software
DESCRIPTION

Vendasta is a software company that builds a platform for helping local businesses with their digital needs. Sold exclusively through channel partners including agencies, broadcasters, publishers, banks, telecoms, and more. Vendasta was founded in 2008 and is based in Saskatoon, Saskatchewan.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-26 CalendarHero

Toronto, Ontario, Canada

CalendarHero is automated scheduling software that transforms traditional meeting scheduling into a faster, efficient, and effortless experience for businesses. CalendarHero allows customers to schedule one-on-one, remote, and group meetings without any back-and-forth emails. More than a scheduling link, the company's innovative scheduling technology includes dynamic scheduling options such as a web-based scheduler and AI-powered meeting assistant, seamless collaboration for remote and in-person teams, and more than 60 integrations with leading work apps. CalendarHero was founded in 2016 and is based in Toronto, Ontario.

Buy -

Seller(S) 1

SELLER

Advance Local

New York, New York, United States

Category Company
Founded 1922
Sector Media
DESCRIPTION

Advance Local is a media group, that provides news and information companies in more than 20 cities, reaching more than 50 million people monthly with its quality journalism and community engagement. Advance Local was founded in 1922 and is based in New York City.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-12 MatchCraft

Los Angeles, California, United States

MatchCraft provides a marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft's platform AdVantage™ helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver results to their advertisers. MatchCraft was founded in 1998 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-16 Search Optics

San Diego, California, United States

Search Optics is a digital marketing company that provides websites and online marketing services for the North American automotive industry. These services include Blueprint Platform™—a mobile-first website platform, managed paid search, search engine optimization, content and e-mail marketing, programmatic display, social media, local search, reputation management. Search Optics was founded in 1998 and is based in San Diego, California.

Buy -