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M&A Deal Summary

Velti Acquires Ad Infuse

On May 12, 2009, Velti acquired marketing company Ad Infuse

Acquisition Highlights
  • This is Velti’s 1st transaction in the Marketing sector.
  • This is Velti’s 1st transaction in the United States.
  • This is Velti’s 1st transaction in California.

M&A Deal Summary
Date 2009-05-12
Target Ad Infuse
Sector Marketing
Buyer(s) Velti
Deal Type Add-on Acquisition

Target

Ad Infuse

San Francisco, California, United States
Ad Infuse, Inc. is a provider of personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brandto-consumer relationship.

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Buyer(S) 1

Buyer

Velti

Athens, Greece
Category Company
Sector Media
DESCRIPTION

Velti is a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices.

DEAL STATS #
Overall 1 of 5
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 5
State: California M&A 1 of 3
Country: United States M&A 1 of 4
Year: 2009 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-03 Media Cannon

Walnut Creek, California, United States

Media Cannon, Inc. is a developer of mobile advertising tools and technology.

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