Divestiture • Business Services

Veil Global Technologies Acquires Kantar BVS

On December 1, 2021, Veil Global Technologies acquired business services company Kantar BVS from Kantar

Acquisition Context
  • This is Veil Global Technologies’ 1st transaction in the Business Services sector.
  • This is Veil Global Technologies’ 1st transaction in the United Kingdom.

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M&A Deal Summary

Date December 1, 2021
Target Kantar BVS
Sector Business Services
Buyer(s) Veil Global Technologies
Sellers(s) Kantar
Deal Type Divestiture

Target Company

Kantar BVS

London, United Kingdom
Kantar's BVS provides data-driven analytics and brand consulting company.
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Buyer Overview 1

Buyer

Veil Global Technologies

St. Louis, Missouri, United States

Category Company
Founded 2017
Sector Marketing
DESCRIPTION

Veil Global Technologies is a cross-media data platform that connects offline and online audience insights to influence the customer journey with its first-party data management platform that instantly generates integrates analyzes and activates data to deliver unprecedented results, maximizing customer campaigns and advertising dollar ROI across all screens. Veil Global Technologies was founded in 2017 and is based in St. Louis, Missouri.


Deal Context for Buyer #
Overall 2 of 2
Sector: Business Services 1 of 1
Type: Divestiture 2 of 2
Country: United Kingdom 1 of 1
Year: 2021 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-23 VEIL - Digital Audio Watermarking Technology

St. Louis, Missouri, United States

VEIL Digital Audio Watermarking Technology and 46 other patents involving Embedded Data in Audio and Video Create More Interactive Consumer Experiences.

Buy -

Seller Profile 1

SELLER

Kantar

London, United Kingdom

Category Company
Founded 1993
Sector Information Services
DESCRIPTION

Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development. Kantar was founded in 1993 and is based in London, United Kingdom.


Deal Context for Seller #
Overall 4 of 8
Sector: Business Services 2 of 4
Type: Divestiture 4 of 8
Country: United Kingdom 3 of 5
Year: 2021 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-04 The Kantar Group - Reputation Intelligence Business

London, United Kingdom

The Kantar Group's Reputation Intelligence Business focused on tracking and monitoring capability, combined with its evaluation expertise, provides insights to brands to help them understand how they are seen by consumers and influencers. This enables them to respond quickly when needed and informs planning & strategies on driving longer-term brand value and loyalty.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-25 Blackwood Seven

Copenhagen, Denmark

Blackwood Seven is a developer of a real-time AI-powered software platform that automates customer-specific media planning and allocation. The company’s software tracks customers’ historic marketing spend, sales impacts, and a wide range of exogenous parameters providing visibility into the effectiveness of specific marketing channels and measuring returns on investment based on its customers’ target KPIs. Blackwood Seven was founded in 2013 and is based in Copenhagen, Denmark.

Buy -