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  6. Vector Media Acquires Laurel Outdoor Advertising

Add-on Acquisition • Marketing

Vector Media Acquires Laurel Outdoor Advertising

On May 1, 2019, Vector Media acquired marketing company Laurel Outdoor Advertising

Acquisition Context
  • This is Vector Media’s 2nd transaction in the Marketing sector.
  • This is Vector Media’s 7th transaction in the United States.
  • This is Vector Media’s 1st transaction in Louisiana.

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M&A Deal Summary
Date May 1, 2019
Target Laurel Outdoor Advertising
Sector Marketing
Buyer(s) Vector Media
Deal Type Add-on Acquisition

Target Company

Laurel Outdoor Advertising

Metairie, Louisiana, United States
Laurel Outdoor Advertising is an outdoor advertising company. Laurel’s collaborative approach and experience in designing, installing, and operating both advertising and non-advertising based amenities make it the ideal partner to move forward with a comprehensive plan. Laurel Outdoor Advertising was founded in 2000 and is based in Metairie, Louisiana.
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Buyer Overview 1

Buyer

Vector Media

New York City, New York, United States
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Vector Media provides Out-of-Home advertising opportunities, specializing in large format visual communications. Vector Media’s ever-growing media arsenal includes double-decker transit spectaculars, airport shuttles, custom-route coach-style vehicles, solar kiosks and other street furniture, taxi media, digital advertising, bulletins, wallscapes and building wrap opportunities, printed publications, experiential marketing and more. Vector Media was founded in 1998 and is based in New York City, New York.

Deal Context for Buyer #
Overall 7 of 7
Sector: Marketing 2 of 2
Type: Add-on Acquisition 6 of 6
State: Louisiana 1 of 1
Country: United States 7 of 7
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-13 Happy Cog

Philadelphia, Pennsylvania, United States

Happy Cog a renowned content strategy, web design, and development studio. Happy Cog is based in Philadelphia, Pennsylvania.

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