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  5. Ve Interactive Acquires Optomaton UG

M&A Deal Summary

Ve Interactive Acquires Optomaton UG

On September 1, 2016, Ve Interactive acquired marketing company Optomaton UG for 5M EUR

Acquisition Highlights
  • This is Ve Interactive’s 2nd transaction in the Marketing sector.
  • This is Ve Interactive’s 2nd largest (disclosed) transaction.
  • This is Ve Interactive’s 1st transaction in Germany.

M&A Deal Summary
Date 2016-09-01
Target Optomaton UG
Sector Marketing
Buyer(s) Ve Interactive
Deal Type Add-on Acquisition
Deal Value 5M EUR

Target

Optomaton UG

Jüchen, Germany
Optomaton UG is a digital advertising technology and services company working across all aspects of programmatic media buying with a particular focus on video.

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Buyer(S) 1

Buyer

Ve Interactive

London, United Kingdom
Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

Ve Interactive Ltd. is a technology company offering a suite of proprietary apps across one platform, which help online businesses successfully reduce bounce rate, increase customer engagement and minimize website abandonment by remarketing to abandoned customers via data captured.

DEAL STATS #
Overall 6 of 6
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
Country: Germany M&A 1 of 1
Year: 2016 M&A 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-18 eBay Enterprise Marketing Solutions - Display Retargeting Business

United States

eBay Enterprise Marketing Solutions - Display Retargeting Business is a provider of digital marketing services.

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