Add-on Acquisition • Digital Media

Vapor Group Acquires VGR Media

On January 6, 2015, Vapor Group acquired digital media company VGR Media

Acquisition Context
  • This is Vapor Group’s 1st transaction in the Digital Media sector.
  • This is Vapor Group’s 2nd transaction in the United States.
  • This is Vapor Group’s 2nd transaction in Florida.

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M&A Deal Summary

Date January 6, 2015
Target VGR Media
Sector Digital Media
Buyer(s) Vapor Group
Deal Type Add-on Acquisition

Target Company

VGR Media

Davie, Florida, United States
VGR Media, Inc. is a full service interactive advertising agency, offering customized performance marketing solutions to help marketers of consumer products acquire new customers and maximize their return on investment. Based in Davie, Florida VGR Media operates in the U.S. and internationally. VGR Media’s competitive advantage is that it focuses on delivering quantifiable, measurable results unlike other interactive advertising agencies.
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Buyer Overview 1

Buyer

Vapor Group

Miami, Florida, United States

Category Company
Sector Consumer Products
Employees20
Revenue 1M USD (2017)
DESCRIPTION

Vapor Group is in the business of designing, developing, manufacturing and marketing high quality, e-cigarette brands which use state-of-the-art electronic technology and specially formulated, “Made in the USA” e-liquids, which may or may not contain nicotine. It offers a range of products with unique e-liquid flavors that is unmatched in our industry. Its products are marketed under the Vapor Group, Total Vapor, Vapor 123, and Vapor Products brands. It sells nationwide through distributors, wholesalers and directly to consumers through its own websites and direct response advertising.


Deal Context for Buyer #
Overall 2 of 2
Sector: Digital Media 1 of 1
Type: Add-on Acquisition 1 of 1
State: Florida 2 of 2
Country: United States 2 of 2
Year: 2015 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-03 American Vaporizer

Plantation, Florida, United States

American Vaporizer LLC is an online marketer of the e-cigarette brand ‘American Smoke,’ (www.americansmoke.com and www.tryamericansmoke.com), and includes other products and accessories including vaporizers designed specifically for the emerging Colorado Cannabis market.

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