M&A Deal Summary

Vantage Media Acquires BrokersWeb

On November 3, 2011, Vantage Media acquired internet software and services company BrokersWeb from HealthCare

Acquisition Highlights
  • This is Vantage Media’s 1st transaction in the Internet Software and Services sector.
  • This is Vantage Media’s 1st transaction in the United States.
  • This is Vantage Media’s 1st transaction in Florida.

M&A Deal Summary

Date 2011-11-03
Target BrokersWeb
Sector Internet Software and Services
Buyer(s) Vantage Media
Sellers(s) HealthCare
Deal Type Divestiture

Target

BrokersWeb

Miami, Florida, United States
BrokersWeb, Inc. is a provider of online advertising solutions for health insurance brokers and lead aggregators.

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Buyer(S) 1

Buyer

Vantage Media

El Segundo, California, United States

Category Company
Founded 2002
Sector Marketing
DESCRIPTION

Vantage Media is a leading search engine marketing company, providing customized, web-based customer acquisition solutions to hundreds of clients throughout the world. The company has developed a proprietary search engine optimization technology, which enables it to focus its efforts on high quality leads versus lower-quality alternatives. As a result, the company is able to provide substantial benefits to its clients by increasing customer acquisition leads while simultaneously reducing customer acquisition costs. Vantage currently manages more than 40 million keywords yielding over one billion impressions per year and is one of the largest providers of search-based marketing leads for educational institutions.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2011 M&A 1 of 1

Seller(S) 1

SELLER

HealthCare

Miami, Florida, United States

Category Company
Founded 2007
Sector Internet Software and Services
DESCRIPTION

HealthCare, Inc. is a provider of an online directory of healthcare providers.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2011 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-17 BrokersWeb

Miami, Florida, United States

BrokersWeb, Inc. is a provider of online advertising solutions for health insurance brokers and lead aggregators.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-21 Pivot Health

Phoenix, Arizona, United States

Pivot Health is a developer, manager and marketer of proprietary, specialty health insurance products for individuals, including short-term medical, fixed indemnity and supplemental gap coverage.

Buy -