Buyout (LBO, MBO, MBI) • Consumer Products

Value Italy Acquires Cadey

On October 1, 2008, private equity firm Value Italy acquired consumer products company Cadey

Acquisition Context

This is Value Italy’s 2nd transaction in the Consumer Products sector.
This is Value Italy’s 18th transaction in Italy.

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M&A Deal Summary
Date	October 1, 2008
Target	Cadey
Sector	Consumer Products
Buyer(s)	Value Italy
Deal Type	Buyout (LBO, MBO, MBI)

Target Company

Cadey

Italy

Cadey, tra le aziende leader nel settore dei Cadey, among the leaders in the mass market products sector, sells creams, sunscreens, and lotions for the body. Under the family brand, Cadey, the company has developed a number of well-known brands for specific product lines: Bilboa, Bilba, Luminose, and Depilsoap. In particular, the company is the market leader in the sunscreen segment.

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Buyer Overview 1

Buyer

Value Italy

Florence, Italy

Category	Private Equity Firm
Founded	2001
PE ASSETS	400M EUR
Size	Middle-Market
Type	Sector Agnostic

DESCRIPTION

Value Italy is a private equity firm focused on acquiring and investing in small to mid-sized Italian companies. The Firm does not have any sector and generally looks to leverage its network and expertise when pursuing strategies for growth. Value Italy was formerly known as MPVenture. Value Italy was formed in 2001 and is based in Florence.

Deal Context for Buyer	#
Overall	19 of 24
Sector: Consumer Products	2 of 2
Type: Buyout (LBO, MBO, MBI)	7 of 7
Country: Italy	18 of 23
Year: 2008	5 of 9

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2008-06-01	Dynamic Technology Hartland, United States Dynamic Technology, Inc. provides metrology and measurement equipment calibration and repair services.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2008-06-01

Dynamic Technology

Hartland, United States

Dynamic Technology, Inc. provides metrology and measurement equipment calibration and repair services.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2008-10-07	Neomobile Rome, Italy Neomobile is a global mobile media group offering integrated services and solutions for the mobile industry. It is one of the fastest growing companies in the sector operating in the Mobile Entertainment D2C (Direct-to-Consumer) and Mobile Commerce space in Europe, Latin America. Neomobile was founded in 2004 and is based in Rome, Italy.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2008-10-07

Neomobile

Rome, Italy

Neomobile is a global mobile media group offering integrated services and solutions for the mobile industry. It is one of the fastest growing companies in the sector operating in the Mobile Entertainment D2C (Direct-to-Consumer) and Mobile Commerce space in Europe, Latin America. Neomobile was founded in 2004 and is based in Rome, Italy.

Buy

Explore Related M&A Activity

Consumer Products M&A - Buyout (LBO, MBO, MBI) M&A Deals - Italy M&A - 2008 M&A