M&A Deal Summary

Validity Acquires 250ok

On February 27, 2020, Validity acquired software company 250ok

Acquisition Highlights
  • This is Validity’s 3rd transaction in the Software sector.
  • This is Validity’s 3rd transaction in the United States.
  • This is Validity’s 1st transaction in Indiana.

M&A Deal Summary
Date 2020-02-27
Target 250ok
Sector Software
Buyer(s) Validity
Deal Type Add-on Acquisition

Target

250ok

Indianapolis, Indiana, United States
250ok, Inc. is an email analytics and deliverability provider. 250ok developed email management software and innovative tools used by businesses of every size. 250ok was established in 2011 and is based in Indianapolis, Indiana.

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Buyer(S) 1

Buyer

Validity

Boston, Massachusetts, United States
Category Company
Founded 2018
Sector Software
DESCRIPTION

Validity is a provider of data integrity and compliance offerings that thousands of organizations worldwide rely on to trust their data. With highly-valued products including demandTools, dupeBlocker, and peopleImport, Validity is empowering organizations worldwide to make better decisions that drive more leads, close more deals, and confidently plan for continued growth. Validity was founded in 2018 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 4 of 5
Sector (Software) 3 of 3
Type (Add-on Acquisition) 4 of 5
State (Indiana) 1 of 1
Country (United States) 3 of 4
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-01 Return Path

New York City, New York, United States

ReturnPath is a customer retention software and services company. The company's first product, ECOA (Email Change of Address) is a universal email management and change-of-address service that helps businesses and consumers optimize email communications. They are up and running and revenue producing, with over 40 million email addresses to date. The company sells both directly and through resellers such as DoubleClick.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-07 MailCharts

New York, New York, United States

MailCharts is a platform that powers data-driven campaign planning for eCommerce marketing teams. MailCharts provides users with a curated and vetted index of brands to plan, report, and build out their next campaign or customer journey. MailCharts was founded in 2013 and is based in New York City.

Buy -
Mergr

Product

Company

Legal