M&A Deal Summary

Valassis Communications Acquires The Flyer

On March 16, 2018, Valassis Communications acquired publishing company The Flyer

Acquisition Highlights
  • This is Valassis Communications’ 4th transaction in the Publishing sector.
  • This is Valassis Communications’ 12th transaction in the United States.
  • This is Valassis Communications’ 1st transaction in Florida.

M&A Deal Summary
Date 2018-03-16
Target The Flyer
Sector Publishing
Buyer(s) Valassis Communications
Deal Type Add-on Acquisition

Target

The Flyer

Tampa, Florida, United States
The Flyer is a magazine focused on local businesses. Flyer distributed to more than 1.6 million households weekly, The Flyer is delivered via direct mail throughout Southeast Florida and the Tampa Bay market. Southeast Florida coverage includes the counties of Miami-Dade and Ft. Lauderdale/Broward and Tampa Bay includes the counties of Hillsborough, Pinellas, Pascoand Hernando.

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Buyer(S) 1

Buyer

Valassis Communications

Livonia, Michigan, United States
Category Company
Sector Communications
DESCRIPTION

Valassis Communications, Inc. provides various media and marketing services in the United States, Europe, Mexico, and Canada.

DEAL STATS #
Overall 12 of 14
Sector (Publishing) 4 of 5
Type (Add-on Acquisition) 11 of 13
State (Florida) 1 of 1
Country (United States) 12 of 14
Year (2018) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-23 Pennysaver

Hanover, Maryland, United States

Pennysaver, Inc. is a publisher of community-based, advertising supported, direct mail shoppers in the Baltimore-Washington metropolitan area. Pennysaver was founded in 1979 and is based in Hanover, Maryland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-24 Market Magazine

Canfield, Ohio, United States

Market Magazine is a full color, savings magazine mailed as a stand-alone publication to every home in the area. Your ad can be mailed to every home in a very large geographic area or to all the homes in a targeted area for just pennies per home.

Buy -
Mergr

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