M&A Deal Summary

Valassis Communications Acquires ReachUSA

On March 21, 2017, Valassis Communications acquired media company ReachUSA

Acquisition Highlights
  • This is Valassis Communications’ 3rd transaction in the Media sector.
  • This is Valassis Communications’ 6th transaction in the United States.
  • This is Valassis Communications’ 1st transaction in Ohio.

M&A Deal Summary
Date 2017-03-21
Target ReachUSA
Sector Media
Buyer(s) Valassis Communications
Deal Type Add-on Acquisition

Target

ReachUSA

Cincinnati, Ohio, United States
ReachUSA (Reach Magazine) is an advertising services company operates in the Cincinnati and Dayton markets and is distributed to approximately 861,000 households 12 times a year. ReachUSA® offers a wide array of highly effective advertising solutions. Encompassing coupon magazines, editorial magazines, event marketing, solo mail products and more.

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Buyer(S) 1

Buyer

Valassis Communications

Livonia, Michigan, United States
Category Company
Sector Communications
DESCRIPTION

Valassis Communications, Inc. provides various media and marketing services in the United States, Europe, Mexico, and Canada.

DEAL STATS #
Overall 6 of 14
Sector (Media) 3 of 4
Type (Add-on Acquisition) 6 of 13
State (Ohio) 1 of 2
Country (United States) 6 of 14
Year (2017) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-05 Clipper Magazine

Mountville, Pennsylvania, United States

Clipper Magazine LLC is an independent direct-mail advertising magazine companies. Clipper Magazine has grown from a single four-page campus advertising publication to over 320 individual market editions in 23 states.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-28 MaxPoint Interactive

Morrisville, North Carolina, United States

MaxPoint Interactive, Inc. is a technology company that generates hyperlocal intelligence to optimize brand and retail performance. It provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights. MaxPoint Interactive was founded in 2006 and is based in Morrisville, North Carolina.

Buy $95M
Mergr

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