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  6. Valassis Communications Acquires Pennysaver

M&A Deal Summary

Valassis Communications Acquires Pennysaver

On January 23, 2018, Valassis Communications acquired digital media company Pennysaver from All Island Media

Acquisition Highlights
  • This is Valassis Communications’ 1st transaction in the Digital Media sector.
  • This is Valassis Communications’ 11th transaction in the United States.
  • This is Valassis Communications’ 1st transaction in Maryland.

M&A Deal Summary
Date 2018-01-23
Target Pennysaver
Sector Digital Media
Buyer(s) Valassis Communications
Sellers(s) All Island Media
Deal Type Divestiture

Target

Pennysaver

Hanover, Maryland, United States
Pennysaver, Inc. is a publisher of community-based, advertising supported, direct mail shoppers in the Baltimore-Washington metropolitan area. Pennysaver was founded in 1979 and is based in Hanover, Maryland.

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Buyer(S) 1

Buyer

Valassis Communications

Livonia, Michigan, United States
Category Company
Sector Communications
DESCRIPTION

Valassis Communications, Inc. provides various media and marketing services in the United States, Europe, Mexico, and Canada.

DEAL STATS #
Overall 11 of 14
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Maryland M&A 1 of 1
Country: United States M&A 11 of 14
Year: 2018 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-13 NJ Savvy

Manalapan, New Jersey, United States

Savvy Media Group is a distributor via direct mail in Monmouth, Middlesex and Ocean counties. Savvy Media Group is based in Manalapan, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-16 The Flyer

Tampa, Florida, United States

The Flyer is a magazine focused on local businesses. Flyer distributed to more than 1.6 million households weekly, The Flyer is delivered via direct mail throughout Southeast Florida and the Tampa Bay market. Southeast Florida coverage includes the counties of Miami-Dade and Ft. Lauderdale/Broward and Tampa Bay includes the counties of Hillsborough, Pinellas, Pascoand Hernando.

Buy -

Seller(S) 1

SELLER

All Island Media

Hauppauge, New York, United States
Category Company
Founded 1958
Sector Marketing
DESCRIPTION

All Island Media is a publisher of free weekly shopping newspapers and related niche publications. All Island Media was formed in 1958 and is based in Hauppauge, New York.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Maryland M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-12 Pennysaver

Hanover, Maryland, United States

Pennysaver, Inc. is a publisher of community-based, advertising supported, direct mail shoppers in the Baltimore-Washington metropolitan area. Pennysaver was founded in 1979 and is based in Hanover, Maryland.

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