M&A Deal Summary

Valassis Communications Acquires MaxPoint Interactive

On August 28, 2017, Valassis Communications acquired information technology company MaxPoint Interactive for 95M USD

Acquisition Highlights
  • This is Valassis Communications’ 1st transaction in the Information Technology sector.
  • This is Valassis Communications’ 3rd largest (disclosed) transaction.
  • This is Valassis Communications’ 7th transaction in the United States.
  • This is Valassis Communications’ 1st transaction in North Carolina.

M&A Deal Summary
Date 2017-08-28
Target MaxPoint Interactive
Sector Information Technology
Buyer(s) Valassis Communications
Deal Type Add-on Acquisition
Deal Value 95M USD
Advisor(s) Goldman Sachs (Financial)
Gunderson Dettmer (Legal)

Target

MaxPoint Interactive

Morrisville, North Carolina, United States
MaxPoint Interactive, Inc. is a technology company that generates hyperlocal intelligence to optimize brand and retail performance. It provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights. MaxPoint Interactive was founded in 2006 and is based in Morrisville, North Carolina.

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Buyer(S) 1

Buyer

Valassis Communications

Livonia, Michigan, United States
Category Company
Sector Communications
DESCRIPTION

Valassis Communications, Inc. provides various media and marketing services in the United States, Europe, Mexico, and Canada.

DEAL STATS #
Overall 7 of 14
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 7 of 13
State (North Carolina) 1 of 1
Country (United States) 7 of 14
Year (2017) 2 of 5
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-21 ReachUSA

Cincinnati, Ohio, United States

ReachUSA (Reach Magazine) is an advertising services company operates in the Cincinnati and Dayton markets and is distributed to approximately 861,000 households 12 times a year. ReachUSA® offers a wide array of highly effective advertising solutions. Encompassing coupon magazines, editorial magazines, event marketing, solo mail products and more.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-05 Staten Island View Publishing Group

Staten Island, New York, United States

Staten Island View Publishing Group (SI View) offers a variety of specialty magazines where every business can find its nitch. Company strive to deliver a higher standard of advertising by offering clients affordable rates and displaying their ads on glossy paper.

Buy -
Mergr

Product

Company

Legal