Add-on Acquisition • Publishing

Valassis Communications Acquires Market Magazine

On October 24, 2018, Valassis Communications acquired publishing company Market Magazine

Acquisition Context

This is Valassis Communications’ 5th transaction in the Publishing sector.
This is Valassis Communications’ 13th transaction in the United States.
This is Valassis Communications’ 2nd transaction in Ohio.

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M&A Deal Summary
Date	October 24, 2018
Target	Market Magazine
Sector	Publishing
Buyer(s)	Valassis Communications
Deal Type	Add-on Acquisition

Target Company

Market Magazine

Canfield, Ohio, United States

Market Magazine is a full color, savings magazine mailed as a stand-alone publication to every home in the area. Your ad can be mailed to every home in a very large geographic area or to all the homes in a targeted area for just pennies per home.

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Buyer Overview 1

Buyer

Valassis Communications

Livonia, Michigan, United States

Category	Company
Sector	Communications

DESCRIPTION

Valassis Communications, Inc. provides various media and marketing services in the United States, Europe, Mexico, and Canada.

Deal Context for Buyer	#
Overall	13 of 14
Sector: Publishing	5 of 5
Type: Add-on Acquisition	12 of 13
State: Ohio	2 of 2
Country: United States	13 of 14
Year: 2018	3 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-03-16	The Flyer Tampa, Florida, United States The Flyer is a magazine focused on local businesses. Flyer distributed to more than 1.6 million households weekly, The Flyer is delivered via direct mail throughout Southeast Florida and the Tampa Bay market. Southeast Florida coverage includes the counties of Miami-Dade and Ft. Lauderdale/Broward and Tampa Bay includes the counties of Hillsborough, Pinellas, Pascoand Hernando.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2018-03-16

The Flyer

Tampa, Florida, United States

The Flyer is a magazine focused on local businesses. Flyer distributed to more than 1.6 million households weekly, The Flyer is delivered via direct mail throughout Southeast Florida and the Tampa Bay market. Southeast Florida coverage includes the counties of Miami-Dade and Ft. Lauderdale/Broward and Tampa Bay includes the counties of Hillsborough, Pinellas, Pascoand Hernando.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2019-01-29	GET1FREE San Diego, California, United States GET1FREE, Inc. is a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. was founded in 2002 and is based in San Diego, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2019-01-29

GET1FREE

San Diego, California, United States

GET1FREE, Inc. is a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. was founded in 2002 and is based in San Diego, California.

Buy

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