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  6. Valassis Communications Acquires GET1FREE

M&A Deal Summary

Valassis Communications Acquires GET1FREE

On January 29, 2019, Valassis Communications acquired marketing company GET1FREE

Acquisition Highlights
  • This is Valassis Communications’ 1st transaction in the Marketing sector.
  • This is Valassis Communications’ 14th transaction in the United States.
  • This is Valassis Communications’ 2nd transaction in California.

M&A Deal Summary
Date 2019-01-29
Target GET1FREE
Sector Marketing
Buyer(s) Valassis Communications
Deal Type Add-on Acquisition

Target

GET1FREE

San Diego, California, United States
GET1FREE, Inc. is a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. was founded in 2002 and is based in San Diego, California.

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Buyer(S) 1

Buyer

Valassis Communications

Livonia, Michigan, United States
Category Company
Sector Communications
DESCRIPTION

Valassis Communications, Inc. provides various media and marketing services in the United States, Europe, Mexico, and Canada.

DEAL STATS #
Overall 14 of 14
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 13 of 13
State: California M&A 2 of 2
Country: United States M&A 14 of 14
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-24 Market Magazine

Canfield, Ohio, United States

Market Magazine is a full color, savings magazine mailed as a stand-alone publication to every home in the area. Your ad can be mailed to every home in a very large geographic area or to all the homes in a targeted area for just pennies per home.

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