Add-on Acquisition • Media

Valassis Communications Acquires Brand.net

On June 21, 2012, Valassis Communications acquired media company Brand.net

Acquisition Context

This is Valassis Communications’ 2nd transaction in the Media sector.
This is Valassis Communications’ 3rd transaction in the United States.
This is Valassis Communications’ 1st transaction in California.

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M&A Deal Summary
Date	June 21, 2012
Target	Brand.net
Sector	Media
Buyer(s)	Valassis Communications
Deal Type	Add-on Acquisition
Advisor(s)	LUMA Partners (Financial)

Target Company

Brand.net

San Mateo, California, United States

Brand.net, provides multi-dimensional targeting for its global clients that integrates offline and online data to provide a holistic view of the consumer and superior reach in the digital industry across our nationwide, 105,000 Advertising Targeting Zones (ATZs).

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Buyer Overview 1

Buyer

Valassis Communications

Livonia, Michigan, United States

Category	Company
Sector	Communications

DESCRIPTION

Valassis Communications, Inc. provides various media and marketing services in the United States, Europe, Mexico, and Canada.

Deal Context for Buyer	#
Overall	3 of 14
Sector: Media	2 of 4
Type: Add-on Acquisition	3 of 13
State: California	1 of 2
Country: United States	3 of 14
Year: 2012	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2007-03-02	ADVO Hartford, Connecticut, United States ADVO, Inc., is a direct mail media company.	Buy	$1.2B

DATE

TARGET

DEAL TYPE

VALUE

2007-03-02

ADVO

Hartford, Connecticut, United States

ADVO, Inc., is a direct mail media company.

Buy

$1.2B

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-11-05	Clipper Magazine Mountville, Pennsylvania, United States Clipper Magazine LLC is an independent direct-mail advertising magazine companies. Clipper Magazine has grown from a single four-page campus advertising publication to over 320 individual market editions in 23 states.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-11-05

Clipper Magazine

Mountville, Pennsylvania, United States

Clipper Magazine LLC is an independent direct-mail advertising magazine companies. Clipper Magazine has grown from a single four-page campus advertising publication to over 320 individual market editions in 23 states.

Buy

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