M&A Deal Summary

Valassis Communications Acquires ADVO

On March 2, 2007, Valassis Communications acquired media company ADVO for 1.2B USD

Acquisition Highlights
  • This is Valassis Communications’ 1st transaction in the Media sector.
  • This is Valassis Communications’ largest (disclosed) transaction.
  • This is Valassis Communications’ 2nd transaction in the United States.
  • This is Valassis Communications’ 1st transaction in Connecticut.

M&A Deal Summary
Date 2007-03-02
Target ADVO
Sector Media
Buyer(s) Valassis Communications
Deal Type Add-on Acquisition
Deal Value 1.2B USD

Target

ADVO

Hartford, Connecticut, United States
ADVO, Inc., is a direct mail media company.

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Buyer(S) 1

Buyer

Valassis Communications

Livonia, Michigan, United States
Category Company
Sector Communications
DESCRIPTION

Valassis Communications, Inc. provides various media and marketing services in the United States, Europe, Mexico, and Canada.

DEAL STATS #
Overall 2 of 14
Sector (Media) 1 of 4
Type (Add-on Acquisition) 2 of 13
State (Connecticut) 1 of 1
Country (United States) 2 of 14
Year (2007) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-02-13 NCH Marketing Services

Deerfield, Illinois, United States

NCH Marketing Services, Inc., is a provider in business solutions for the redemption, settlement and analysis of promotional offers.

Buy $97M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-21 Brand.net

San Mateo, California, United States

Brand.net, provides multi-dimensional targeting for its global clients that integrates offline and online data to provide a holistic view of the consumer and superior reach in the digital industry across our nationwide, 105,000 Advertising Targeting Zones (ATZs).

Buy -
Mergr

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