M&A Deal Summary

Utz Brands Acquires Vitner’s Brand

On January 11, 2021, Utz Brands acquired food company Vitner’s Brand from Snak King for 25M USD

Acquisition Highlights
  • This is Utz Brands’ 6th transaction in the Food sector.
  • This is Utz Brands’ 5th largest (disclosed) transaction.
  • This is Utz Brands’ 6th transaction in the United States.
  • This is Utz Brands’ 1st transaction in California.

M&A Deal Summary
Date 2021-01-11
Target Vitner’s Brand
Sector Food
Buyer(s) Utz Brands
Sellers(s) Snak King
Deal Type Divestiture
Deal Value 25M USD

Target

Vitner’s Brand

City of Industry, California, United States
Vitner’s Brand is a manufacturer and distributor of snack foods. The Company offers potato chips, cheese puffs, popcorn, pretzels, tortilla chips, and candy bars.

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Buyer(S) 1

Buyer

Utz Brands

Hanover, Pennsylvania, United States
Category Company
Founded 1921
Sector Food
Employees3,400
Revenue 1.4B USD (2023)
DESCRIPTION

Utz Brands is a manufacturer and marketer of snack foods. Utz Brands produces a full line of snack products including potato chips, pretzels, cheese snacks, corn products and popcorn. Utz Brands was founded in 1921 and is based in Hanover, Pennsylvania.

DEAL STATS #
Overall 6 of 10
Sector (Food) 6 of 8
Type (Divestiture) 1 of 1
State (California) 1 of 2
Country (United States) 6 of 10
Year (2021) 1 of 3
Size (of disclosed) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-12 Truco Enterprises

Dallas, Texas, United States

Truco Enterprises LP is a developer and marketer of tortilla chips, salsa, and queso under the On The Border brand. The company’s products are sold nationally through grocery retailers, club stores, and mass merchandisers. Truco Enterprises is based in Dallas, Texas.

Buy $480M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-11 Festida Foods

Grand Rapids, Michigan, United States

Festida Foods is a developer and co-packer of tortilla chips, corn chips, and pellet snacks for branded food companies across the U.S. Festida Foods is based in Grand Rapids, Michigan.

Buy $41M

Seller(S) 1

SELLER

Snak King

City of Industry, California, United States
Category Company
Founded 1978
Sector Food
DESCRIPTION

Snak King is an independent snack food manufacturer. The company provides private-label and co-manufactured products for some of the largest food corporations in the world. Manufacturing capabilities include potato chips, tortilla chips, popcorn, kettle corn, caramel corn, extruded snacks (cheese puffs, cheese curls, nuggets), veggie chips, pop crisps, pork rinds and cracklins, as well as a complete offering of nut clusters, peanut and tree nut mixes, and specialty blends. Snak King was founded in 1978 and is based in City of Industry, California.

DEAL STATS #
Overall 1 of 1
Sector (Food) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-03 Vitner’s Brand

City of Industry, California, United States

Vitner’s Brand is a manufacturer and distributor of snack foods. The Company offers potato chips, cheese puffs, popcorn, pretzels, tortilla chips, and candy bars.

Buy -
Mergr

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