M&A Deal Summary

UserTesting Acquires UserZoom

On April 3, 2023, UserTesting acquired information technology company UserZoom from Thoma Bravo and Sunstone Partners

Acquisition Highlights
  • This is UserTesting’s 1st transaction in the Information Technology sector.
  • This is UserTesting’s 2nd transaction in the United States.
  • This is UserTesting’s 1st transaction in California.

M&A Deal Summary

Date 2023-04-03
Target UserZoom
Sector Information Technology
Buyer(s) UserTesting
Sellers(s) Thoma Bravo
Sunstone Partners
Deal Type Merger

Target

UserZoom

Los Gatos, California, United States
UserZoom is a Digital User Experience Insights System through its platform, participant recruitment engine and professional services provide the in-depth quantitative and qualitative insights essential to testing, measuring, and improving digital product experiences at speed and scale throughout the product development lifecycle. It helps businesses connect insights to their most important performance metrics, so they can make confident, customer-focused decisions that drive growth and deliver competitive advantage. With operations in North America and Europe, the company helps global brands such as Google, Oracle, Aetna, Santander, News UK, and half of the Fortune 100 raise the bar for an outstanding digital experience. UserZoom was founded in 2007 and is based in Los Gatos, California.

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Buyer(S) 1

Buyer

UserTesting

San Francisco, California, United States

Category Company
Founded 2007
Sector Internet Software and Services
Revenue 147M USD (2021)
DESCRIPTION
UserTesting's office in downtown San Francisco, California.
UserTesting's office in downtown San Francisco, California.

UserTesting is a video-based human insight that taps into a client's global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. The company reduces guesswork and brings customer experience data to life with human insight. It has more than 2,500 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting was founded in 2007 and is based in San Francisco, California.


DEAL STATS #
Overall 3 of 3
Sector (Information Technology) 1 of 1
Type (Merger) 1 of 1
State (California) 1 of 1
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-19 Teston AS

Oslo, Norway

Teston AS is a European provider of multilingual experience testing for fast customer feedback. Teston AS hide behind excuses about little time, small budgets, challenging tester recruitment, and full calendars.

Buy -

Seller(S) 2

SELLER

Thoma Bravo

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1980
PE ASSETS 127.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Thoma Bravo is a private equity firm that primarily invests in or acquires US-based middle-market businesses. While Thoma Bravo will consider a variety of transaction situations, including take-privates, buyouts, carve-outs, recapitalizations, and growth equity financings, the Firm has a special interest in tech consolidation opportunities. Target companies generally have a history of profitability with EBITDA of at least $20 million. The Firm's equity commitment size range is $100 to $750 million. Sectors of interest include enterprise and infrastructure software, education, distribution, financial services and consumer goods/services. The Firm will not invest in new inventions or technologies, developmental products or services, start-ups, biotech, motion pictures, distressed businesses, oil/gas, or real estate. Thoma Bravo was formerly known as Thoma Cressey Bravo and before that Golder Thoma & Co. The Firm was originally formed in 1980 and is based in Chicago, Illinois.


DEAL STATS #
Overall 70 of 82
Sector (Information Technology) 19 of 23
Type (Merger) 9 of 10
State (California) 20 of 22
Country (United States) 65 of 76
Year (2023) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-20 Magnet Forensics

Waterloo, Ontario, Canada

Magnet Forensics is a developer of digital investigation software that acquires, analyzes, reports on, and manages evidence from digital sources, including computers, mobile devices, IoT devices, and cloud services. Its software is used by more than 4,000 public and private sector customers in over 90 countries and helps investigators fight crime, protect assets and guard national security. Magnet Forensics was founded in 2010 and is headquartered in Waterloo, Ontario.

Buy CA$1.8B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-12 Adenza

New York, New York, United States

Adenza provides customers with end-to-end, trading, treasury, risk management, and regulatory compliance platforms which can be delivered on-premise or on-cloud. It enables financial institutions to consolidate and streamline their operations with front-to back solutions integrated with data management and reporting, benefitting from a single source of truth across the business. Adenza is based in New York, New York.

Sell $10.5B
SELLER

Sunstone Partners

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2015
PE ASSETS 1.7B USD
Size Large
Type Sector Focused
DESCRIPTION

Sunstone Partners is a private investment firm focused on growth equity investments in and majority buyouts of tech companies. The Firm targets opportunities throughout North American and seeks businesses with at least $20 million in revenues and at least 20% of yearly growth. Sunstone Partners was formed in 2015 from a team that previously worked together at Trident Capital. The Firm is based in San Mateo, California.


DEAL STATS #
Overall 3 of 5
Sector (Information Technology) 2 of 3
Type (Merger) 1 of 1
State (California) 2 of 2
Country (United States) 3 of 5
Year (2023) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-27 UserTesting

San Francisco, California, United States

UserTesting is a video-based human insight that taps into a client's global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. The company reduces guesswork and brings customer experience data to life with human insight. It has more than 2,500 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting was founded in 2007 and is based in San Francisco, California.

Buy $1.3B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-14 EverService

Phoenix, Arizona, United States

EverService is a provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. EverService is based in Phoenix, Arizona.

Buy -