Explore All 194 Divestiture Marketing Deals - Search the Database Free
M&A Deal Summary |
|
|---|---|
| Date | September 9, 2015 |
| Target | AutoHook |
| Sector | Marketing |
| Buyer(s) | Urban Science Applications |
| Sellers(s) | HookLogic |
| Deal Type | Divestiture |
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| Category | Company |
|---|---|
| Founded | 1977 |
| Sector | Business Services |
Urban Science Applications, Inc. is a global automotive consulting firm that takes a scientific approach to help manufacturers and dealers identify where they should allocate resources in order to improve market share, profitability and customer loyalty in the most effective and efficient manner.
| Deal Context for Buyer | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Marketing | 1 of 1 |
| Type: Divestiture | 1 of 1 |
| Country: United States | 1 of 1 |
| Year: 2015 | 1 of 1 |
HookLogic, the pioneer of performance marketing for brands, partners with the world’s major retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott.
| Deal Context for Seller | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Marketing | 1 of 1 |
| Type: Divestiture | 1 of 1 |
| Country: United States | 1 of 1 |
| Year: 2015 | 1 of 1 |
