M&A Deal Summary

Urban Expositions Acquires HAuNTcon

On June 13, 2017, Urban Expositions acquired media company HAuNTcon

Acquisition Highlights
  • This is Urban Expositions’ 5th transaction in the Media sector.
  • This is Urban Expositions’ 5th transaction in the United States.
  • This is Urban Expositions’ 1st transaction in Florida.

M&A Deal Summary

Date 2017-06-13
Target HAuNTcon
Sector Media
Buyer(s) Urban Expositions
Deal Type Add-on Acquisition

Target

HAuNTcon

Winter Garden, Florida, United States
HAuNTcon, the Haunted Attraction National Tradeshow and Conference, a B2B exposition for the Haunted House Industry. HAuNTcon and Halloween & Party Expo will co-locate beginning with the 2018 event, January 12th – 15th, in New Orleans, Louisiana offering buyers an unrivaled one-stop access to the most comprehensive range of products and services to serve the needs of its customers, including Haunted Attractions, Costume Stores, Party Stores, Amusement & Theme Parks, Family Entertainment Centers, Grocers, Drug Stores and Gift Stores.

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Buyer(S) 1

Buyer

Urban Expositions

Kennesaw, Georgia, United States

Category Company
Founded 1995
Sector Media
DESCRIPTION

Urban Expositions produces and manages a portfolio of 36 events. Urban serves nine industry sectors including Gift, Souvenir, Art, Apparel, Halloween, Foodservice, Pet and Gaming. Urban also produces Airport Revenue News, a publication focused on the airport concession industry. Urban has offices in Shelton, CT, and Boca Raton, FL, and is represented by employees in California, Colorado and Illinois


DEAL STATS #
Overall 5 of 5
Sector: Media M&A 5 of 5
Type: Add-on Acquisition M&A Deals 4 of 4
State: Florida M&A 1 of 1
Country: United States M&A 5 of 5
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-16 LeftField Media

Norwalk, Connecticut, United States

LeftField is a Norwalk-based event organizer with a growing portfolio of consumer events focused on passionate communities around the US. LeftField’s portfolio includes Play Fair (playfairny.com) - a family-focused celebration of toys and play built with the Toy Industry Association and brands including LEGO, Nickelodeon, Hasbro, Mattel, and Cartoon Network - as well as Awesome Con (awesomecon.com) - Washington DC’s Comic Con, which saw over 55% growth this year, drawing more than 50,000 fans and partners such as Science Channel, NASA, and the Smithsonian. LeftField Media is headquartered in historic South Norwalk, CT.

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