Add-on Acquisition • Marketing

Uptown Agency Acquires RBA

On June 25, 2024, Uptown Agency acquired marketing company RBA

Acquisition Context

This is Uptown Agency’s 1st transaction in the Marketing sector.
This is Uptown Agency’s 1st transaction in the United States.
This is Uptown Agency’s 1st transaction in Texas.

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M&A Deal Summary
Date	June 25, 2024
Target	RBA
Sector	Marketing
Buyer(s)	Uptown Agency
Deal Type	Add-on Acquisition

Target Company

RBA

Dallas, Texas, United States

RBA is a full-service creative advertising agency that produced work for hundreds of brands, including Golden Chick, Transwestern, Dickey's Barbeque Pit, JLL, Cotton Patch Cafe, CBRE, Harwood International, Legends, Swiss American, Grayson Whiskey, Rhoback, Purdue University and more. RBA is based in Dallas, Texas.

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Buyer Overview 1

Buyer

Uptown Agency

Dallas, Texas, United States

Category	Company
Sector	Marketing

DESCRIPTION

Uptown Agency is a brand strategy and creative advertising agency dedicated to building and growing brands for clients of all sizes across categories. Uptown Agency is based in Dallas, Texas.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Texas	1 of 1
Country: United States	1 of 1
Year: 2024	1 of 1

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