M&A Deal Summary

Uptempo Acquires Hive9

On September 8, 2021, Uptempo acquired software company Hive9

Acquisition Highlights
  • This is Uptempo’s 2nd transaction in the Software sector.
  • This is Uptempo’s 1st transaction in the United States.
  • This is Uptempo’s 1st transaction in Texas.

M&A Deal Summary

Date 2021-09-08
Target Hive9
Sector Software
Buyer(s) Uptempo
Deal Type Add-on Acquisition

Target

Hive9

Austin, Texas, United States
Hive9 is a Marketing Planning, Budgeting, and Performance Management SaaS solution. Hive9's advanced attribution, campaign insights, goal-setting, and predictions capabilities bring unique benefits for a broad range of customers. Hive9 was founded in 2015 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Uptempo

Karlsruhe, Germany

Category Company
Founded 1999
Sector Software
DESCRIPTION

Uptempo is a marketing planning software that helps teams gain visibility into the business impact of marketing programs, higher campaign velocity, and true marketing agility. The company does this by integrating campaign planning, marketing, financial management, and work management, so teams can plan better, pivot faster, spend smarter, and execute with confidence. Uptempo was founded in 1999 and is based in Karlsruhe, Germany.


DEAL STATS #
Overall 2 of 2
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: Texas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-20 Allocadia

Vancouver, British Columbia, Canada

Allocadia provides marketers with planning, budgeting, and performance software, collectively known as Marketing Performance Management (MPM), that replaces spreadsheets, email, and many other manual processes used by marketing teams to run their operations. Allocadia was established in 2010 and is based in Vancouver, British Columbia.

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