M&A Deal Summary

Uptempo Acquires Allocadia

On July 20, 2021, Uptempo acquired software company Allocadia from Susquehanna Growth Equity

Acquisition Highlights
  • This is Uptempo’s 1st transaction in the Software sector.
  • This is Uptempo’s 1st transaction in Canada.
  • This is Uptempo’s 1st transaction in British Columbia.

M&A Deal Summary

Date 2021-07-20
Target Allocadia
Sector Software
Buyer(s) Uptempo
Sellers(s) Susquehanna Growth Equity
Deal Type Add-on Acquisition
Advisor(s) Fasken Martineau DuMoulin (Legal)

Target

Allocadia

Vancouver, British Columbia, Canada
Allocadia provides marketers with planning, budgeting, and performance software, collectively known as Marketing Performance Management (MPM), that replaces spreadsheets, email, and many other manual processes used by marketing teams to run their operations. Allocadia was established in 2010 and is based in Vancouver, British Columbia.

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Buyer(S) 1

Buyer

Uptempo

Karlsruhe, Germany

Category Company
Founded 1999
Sector Software
DESCRIPTION

Uptempo is a marketing planning software that helps teams gain visibility into the business impact of marketing programs, higher campaign velocity, and true marketing agility. Uptempo does this by integrating campaign planning, marketing financial management, and work management, so teams can plan better, pivot faster, spend smarter, and execute with confidence. Uptempo was founded in 1999 and is based in Karlsruhe, Germany.


DEAL STATS #
Overall 1 of 2
Sector (Software) 1 of 2
Type (Add-on Acquisition) 1 of 2
State (British Columbia) 1 of 1
Country (Canada) 1 of 1
Year (2021) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-08 Hive9

Austin, Texas, United States

Hive9 is a Marketing Planning, Budgeting, and Performance Management SaaS solution. Hive9's advanced attribution, campaign insights, goal-setting, and predictions capabilities bring unique benefits for a broad range of customers. Hive9 was founded in 2015 and is based in Austin, Texas.

Buy -

Seller(S) 1

SELLER

Susquehanna Growth Equity

Bala Cynwyd, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2006
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Susquehanna Growth Equity (SGE) is the private equity arm of The Susquehanna International Group of Companies. SGE focuses on companies that help streamline payments and related transactions. This includes SaaS, payments and transaction processing, capital markets technology, and internet/information services. SGE looks to commit $10 to $200 million in companies with at least $5 million of revenue. The Firm will consider both control and minority positions and targets opportunities across North America, Europe, and Israel. SGE was established in 2006 and is headquartered in Philadelphia, Pennsylvania.


DEAL STATS #
Overall 26 of 33
Sector (Software) 7 of 7
Type (Add-on Acquisition) 16 of 21
State (British Columbia) 1 of 1
Country (Canada) 1 of 1
Year (2021) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-29 Payoneer

New York, New York, United States

Payoneer is a provider of online payment services. Payoneer’s solutions allow global internet companies, marketplaces and corporations to accelerate their growth by reducing the cost and friction that exists in traditional cross-border payment services. Payoneer was established in 2005 and is based in New York City.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-23 Outbrain

New York, New York, United States

Outbrain is a content recommendation engine, that reaches a highly engaged audience through distribution on top publisher sites, including USA Today, iVillage, PC Magazine, Chicago Tribune, Newsweek, The Daily Beast and Slate. The company provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to distribute content alongside the publisher's own editorial recommendations. Outbrain was formed in 2006 and is based in New York City.

Sell -