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  6. Upstart Acquires Prodigy

M&A Deal Summary

Upstart Acquires Prodigy

On March 17, 2021, Upstart acquired software company Prodigy

Acquisition Highlights
  • This is Upstart’s 1st transaction in the Software sector.
  • This is Upstart’s 1st transaction in the United States.
  • This is Upstart’s 1st transaction in California.

M&A Deal Summary
Date 2021-03-17
Target Prodigy
Sector Software
Buyer(s) Upstart
Deal Type Add-on Acquisition

Target

Prodigy

San Francisco, California, United States
Prodigy is a provider of cloud-based automotive retail software. Prodigy is the end-to-end sales software that bridges the gap between how dealerships operate and the new way that people are shopping for cars. Prodigy was founded in 2015 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Upstart

San Mateo, California, United States
Category Company
Founded 2012
Sector Financial Services
Employees1,193
Revenue 629M USD (2024)
DESCRIPTION

Upstart is an AI lending marketplace, connecting millions of consumers to 100+ banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates across races, ages, and genders, while delivering the exceptional digital-first experience customers demand. Upstart was founded in 2012 and is based in San Mateo, California.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
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