Add-on Acquisition • Consumer Products

UPPAbaby Acquires 4moms

On July 10, 2024, UPPAbaby acquired consumer products company 4moms from Castanea Partners

Acquisition Context
  • This is UPPAbaby’s 1st transaction in the Consumer Products sector.
  • This is UPPAbaby’s 1st transaction in the United States.
  • This is UPPAbaby’s 1st transaction in Pennsylvania.

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M&A Deal Summary

Date July 10, 2024
Target 4moms
Sector Consumer Products
Buyer(s) UPPAbaby
Sellers(s) Castanea Partners
Deal Type Add-on Acquisition

Target Company

4moms

Pittsburgh, Pennsylvania, United States
4moms develops, manufactures, and distributes juvenile products under the 4moms brand. 4moms was founded in 2005 and is based in Pittsburgh, Pennsylvania.
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Buyer Overview 1

Buyer

UPPAbaby

Rockland, Massachusetts, United States

Category Company
Founded 2006
Sector Consumer Products
DESCRIPTION

UPPAbaby designs strollers and car seats. UPPAbaby products are sold through boutique retailers, department stores, and online in over 30 countries. More than half of the UPPAbaby team is dedicated to product development and customer experience. UPPAbaby was founded in 2006 and is based in Rockland, Massachusetts.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
State: Pennsylvania 1 of 1
Country: United States 1 of 1
Year: 2024 1 of 1

Seller Profile 1

SELLER

Castanea Partners

Newton, Massachusetts, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 775M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Castanea Partners is a private equity firm that targets investments in established, small to mid-sized companies valued up to $250 million. The Firm looks for businesses with strong management and significant competitive advantages. Sectors of interest include publishing, information services, education/training, consumer brands, specialty retail, and marketing services. Castanea prefers control investment situations and looks to commit between $15 and $150 million per transaction. Castanea Partners was formed in 2001 and is based in Newton, Massachusetts.


Deal Context for Seller #
Overall 24 of 24
Sector: Consumer Products 10 of 10
Type: Add-on Acquisition 13 of 13
State: Pennsylvania 1 of 1
Country: United States 24 of 24
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-06 MacKenzie-Childs

Aurora, New York, United States

MacKenzie-Childs is a designer, manufacturer, and multichannel merchant of handcrafted ceramics and enamel tableware, furniture, home decor, garden furniture and accessories, and personal accessories. MacKenzie-Childs was founded in 1983 and is based in Aurora, New York.

Sell -