Add-on Acquisition • Software

Upland Acquires BA Insight

On February 24, 2022, Upland acquired software company BA Insight for 33M USD

Acquisition Context
  • This is Upland’s 11th transaction in the Software sector.
  • This is Upland’s 9th largest (disclosed) transaction.
  • This is Upland’s 19th transaction in the United States.
  • This is Upland’s 4th transaction in Massachusetts.

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M&A Deal Summary

Date February 24, 2022
Target BA Insight
Sector Software
Buyer(s) Upland
Deal Type Add-on Acquisition
Deal Value 33M USD

Target Company

BA Insight

Boston, Massachusetts, United States
BA Insight is a provider of integrated search technologies and search optimization softwares. BA Insight was founded in 2003 and is based in Boston, Massachusetts.
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Buyer Overview 1

Buyer

Upland

Austin, Texas, United States

Category Company
Founded 2010
Sector Internet Software and Services
Employees998
Revenue 275M USD (2024)
DESCRIPTION

Upland develops and delivers cloud-based project, portfolio, and work management software applications for enterprises in the United States and internationally. The company provides seven enterprise cloud solution suites that enable more than one million users at over 9,000 accounts to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. Upland was founded in 2010 and is based in Austin, Texas.


Deal Context for Buyer #
Overall 27 of 27
Sector: Software 11 of 11
Type: Add-on Acquisition 24 of 24
State: Massachusetts 4 of 4
Country: United States 19 of 19
Year: 2022 2 of 2
Size (of disclosed) 9 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-10 Objectif Lune

Montreal, Quebec, Canada

Objectif Lune is an enterprise software provider for document composition and business communication automation. Objectif Lune was founded in 1995 and is based in Montreal, Quebec.

Buy $29M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-17 Altify

Los Angeles, California, United States

Altify is a customer revenue optimization (CRO) company. Altify helps revenue teams visualize customers and their desired outcomes, unlocking revenue growth and building sales excellence. Built natively on the Salesforce Platform, Altify’s CRO application helps thousands of salespeople, sales leaders, and executives achieve sustained customer revenue optimization and sales success. Altify is based in Los Angeles, California.

Sell -