M&A Deal Summary

Upland Acquires Second Street Media

On January 20, 2021, Upland acquired software company Second Street Media

Acquisition Highlights
  • This is Upland’s 8th transaction in the Software sector.
  • This is Upland’s 18th transaction in the United States.
  • This is Upland’s 1st transaction in Missouri.

M&A Deal Summary
Date 2021-01-20
Target Second Street Media
Sector Software
Buyer(s) Upland
Deal Type Add-on Acquisition
Advisor(s) The Cosine Group LLC (Financial)

Target

Second Street Media

Saint Louis, Missouri, United States
Second Street Media, Inc. is an audience engagement cloud software platform. Second Street gives users the power to build contests, interactive content, and emails to grow revenue, database, and engagement. Second Street Media was founded in 2007 and is based in Saint Louis, Missouri.

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Buyer(S) 1

Buyer

Upland

Austin, Texas, United States
Category Company
Founded 2010
Sector Internet Software and Services
Employees1,061
Revenue 298M USD (2023)
DESCRIPTION

Upland develops and delivers cloud-based project, portfolio, and work management software applications for enterprises in the United States and internationally. Upland provides seven enterprise cloud solution suites that enable more than one million users at over 9,000 accounts to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. Upland was founded in 2010 and is based in Austin, Texas.

DEAL STATS #
Overall 23 of 27
Sector (Software) 8 of 11
Type (Add-on Acquisition) 20 of 24
State (Missouri) 1 of 1
Country (United States) 18 of 19
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-07 Localytics

Boston, Massachusetts, United States

Localytics is a provider of mobile app personalization and analytics solutions. Localytics gives brands the data, intelligence, and marketing channels to deliver a meaningful, personal customer experience. Localytics helps brands discover and deliver exactly what their customers are passionate about, and integrate those insights and experiences across other channels to deliver a digital customer experience that resonates.

Buy $68M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-02 BlueVenn

Bristol, United Kingdom

Formed in 2013, BlueVenn provides multi-channel campaign management software to over 400 clients across the world, enabling marketing teams to quickly and easily analyze their customers, executing campaigns and customer journeys across all available channels. As a Customer Data Platform, the BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns. BlueVenn has headquarters in the UK and the US, serving clients across 15 countries.

Buy -
Mergr

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