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  6. Upland Acquires HipCricket

M&A Deal Summary

Upland Acquires HipCricket

On March 14, 2016, Upland acquired internet software and services company HipCricket from Aurea Software

Acquisition Highlights
  • This is Upland’s 7th transaction in the Internet Software and Services sector.
  • This is Upland’s 7th transaction in the United States.
  • This is Upland’s 1st transaction in Washington.

M&A Deal Summary
Date 2016-03-14
Target HipCricket
Sector Internet Software and Services
Buyer(s) Upland
Sellers(s) Aurea Software
Deal Type Divestiture

Target

HipCricket

Kirkland, Washington, United States
HipCricket, Inc. is a provider of cloud-based mobile messaging platform used by internationally recognized brands and agencies to drive awareness, sales, and loyalty.

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Buyer(S) 1

Buyer

Upland

Austin, Texas, United States
Category Company
Founded 2010
Sector Internet Software and Services
Employees998
Revenue 275M USD (2024)
DESCRIPTION

Upland develops and delivers cloud-based project, portfolio, and work management software applications for enterprises in the United States and internationally. The company provides seven enterprise cloud solution suites that enable more than one million users at over 9,000 accounts to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. Upland was founded in 2010 and is based in Austin, Texas.

DEAL STATS #
Overall 8 of 27
Sector: Internet Software and Services M&A 7 of 15
Type: Divestiture M&A Deals 3 of 3
State: Washington M&A 1 of 1
Country: United States M&A 7 of 19
Year: 2016 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-16 Ultriva

Cupertino, California, United States

Ultriva, Inc. is a cloud-based platform seamlessly integrates with ERP and MRP systems to deliver an end-to-end pull-based replenishment solution.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-27 Advanced Processing & Imaging

Deerfield Beach, Florida, United States

Advanced Processing & Imaging, Inc. is a developer of integrated document management and enterprise content management software solutions for efficient paperless documentation of records.

Buy -

Seller(S) 1

SELLER

Aurea Software

Austin, Texas, United States
Category Company
Sector Software
DESCRIPTION

Aurea Software, Inc. is an enterprise software company.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-04 Lyris

Emeryville, California, United States

Lyris, Inc. is a email marketing software vendor. Over 5,000 leading companies worldwide use Lyris software to engage with customers through more relevant, meaningful email marketing programs.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-01 Jive Software

Palo Alto, California, United States

Jive Software, Inc. is the provider of modern communication and collaboration solutions for business. Its products apply powerful technology that helps employees, partners and customers work better together.

Buy $462M
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