M&A Deal Summary

Upland Acquires BlueVenn

On March 2, 2021, Upland acquired marketing company BlueVenn

Acquisition Highlights
  • This is Upland’s 1st transaction in the Marketing sector.
  • This is Upland’s 3rd transaction in the United Kingdom.

M&A Deal Summary

Date 2021-03-02
Target BlueVenn
Sector Marketing
Buyer(s) Upland
Deal Type Add-on Acquisition

Target

BlueVenn

Bristol, United Kingdom
Formed in 2013, BlueVenn provides multi-channel campaign management software to over 400 clients across the world, enabling marketing teams to quickly and easily analyze their customers, executing campaigns and customer journeys across all available channels. As a Customer Data Platform, the BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns. BlueVenn has headquarters in the UK and the US, serving clients across 15 countries.

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Buyer(S) 1

Buyer

Upland

Austin, Texas, United States

Category Company
Founded 2010
Sector Internet Software and Services
Employees998
Revenue 275M USD (2024)
DESCRIPTION

Upland develops and delivers cloud-based project, portfolio, and work management software applications for enterprises in the United States and internationally. The company provides seven enterprise cloud solution suites that enable more than one million users at over 9,000 accounts to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. Upland was founded in 2010 and is based in Austin, Texas.


DEAL STATS #
Overall 24 of 27
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 21 of 24
Country: United Kingdom M&A 3 of 3
Year: 2021 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-20 Second Street Media

Saint Louis, Missouri, United States

Second Street Media, Inc. is an audience engagement cloud software platform. Second Street gives users the power to build contests, interactive content, and emails to grow revenue, database, and engagement. Second Street Media was founded in 2007 and is based in Saint Louis, Missouri.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-24 Panviva

Camberwell, Australia

Panviva is a knowledge-management (KM) delivery platform providing on-demand, real-time answers for employees and customers. Panviva organizes and manages content such as policies, procedures, technical documentation, and FAQs into simple contextual nuggets of information that consumers (employees or customers) can easily understand, and customer service reps can easily explain. Panviva was founded in 1996 and is based in Camberwell, Australia.

Buy $20M