Investment Summary

Updata Partners and Escalate Capital Invest In First Insight

On March 5, 2015, growth capital firm Updata Partners and mezzanine finance firm Escalate Capital invested in software company First Insight

Investment Highlights
  • This is Updata Partners’ 21st and Escalate Capital’s 3rd transaction in the Software sector.
  • This is Updata Partners’ 42nd and Escalate Capital’s 28th transaction in the United States.
  • This is Updata Partners’ 2nd and Escalate Capital’s 2nd transaction in Pennsylvania.

Investment Summary
Date 2015-03-05
Target First Insight
Sector Software
Investor(s) Updata Partners
Escalate Capital
Deal Type Growth Capital

Target

First Insight

Warrendale, Pennsylvania, United States
First Insight is a provider of solutions that empower brands to incorporate the voice of the consumer into the design and merchandising of new products. First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers, and brands use the First Insight solution to design, select, price and market the most profitable new products for improved sales, margins and inventory turnover. First Insight was founded in 2007 and is based in Warrendale, Pennsylvania.

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Investor(S) 2

Investor

Updata Partners

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1998
PE ASSETS 1.5B USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Updata Partners is the investment affiliate of Updata Advisors, an East Coast US based investment bank. Updata Partners looks to invest in growth oriented information technology businesses from early-stage to buyout, with revenues up to $50 million. Updata Partners typically invests between $15 and $100 million as a lead or co-lead investor. Within information technology, Updata has specific interest in; infrastructure software, physical and digital security, storage software, educational software, internet and interactive technology, media and wireless infrastructure and services, financial technology software, retail technology, business intelligence, subscription-based and on-demand information services, and business services. Updata Partners was formed in 1998 and is based in Washington DC.

DEAL STATS #
Overall 43 of 65
Sector (Software) 21 of 29
Type (Growth Capital) 9 of 14
State (Pennsylvania) 2 of 2
Country (United States) 42 of 56
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-06 Ruby Receptionists

Portland, Oregon, United States

Ruby Receptionists is a technology-enabled provider of live, virtual receptionist services to small and medium businesses. Ruby Receptionists was formed in 2003 and is based in Portland, Oregon.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-08 Trustwave

Chicago, Illinois, United States

Trustwave is a cybersecurity company that reduces cyber risk and fortifies organizations against disruptive and damaging cyber threats. The company's comprehensive offensive and defensive cybersecurity portfolio detects what others cannot, responds with greater speed and effectiveness, optimizes its client’s cyber investment, and improves security resilience. It is an analyst-recognized leader in managed detection and response (MDR), managed security services (MSS), cyber advisory, penetration testing, database security, and email security. Trustwave was formed in 1995 and is based in Chicago, Illinois.

Sell $810M
Investor

Escalate Capital

Austin, Texas, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2005
PE ASSETS 830M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Escalate Capital Partners is a private investment firm focused on providing capital to expansion and late-stage companies. The Firm focuses its investment activity within the technology, life sciences, and service-based industries. Prospective financing solutions include senior, subordinated and mezzanine debt. Escalate's target investment size is $5 to $30 million. Escalate Capital Partners has offices in Menlo Park, California and Austin, Texas.

DEAL STATS #
Overall 28 of 39
Sector (Software) 3 of 9
Type (Growth Capital) 6 of 13
State (Pennsylvania) 2 of 2
Country (United States) 28 of 39
Year (2015) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-05 Predictive Index

Westwood, Massachusetts, United States

Predictive Index is a workforce assessment platform that offers a unique combination of behavior and skill assessments based on a proven methodology incorporating data, technology, knowledge, and business expertise. The company has over 8,000 active business clients across 142 countries who are using The Predictive Index to keep its workforce charged 24/7. Predictive Index was founded in 1955 and is based in Westwood, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-07 LDR Holding

Austin, Texas, United States

LDR Holding Corp. is a medical device company focused on designing and commercializing novel and proprietary surgical technologies for the treatment of patients suffering from spine disorders.

Sell -
Mergr

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