M&A Deal Summary

UP Invest Acquires Digiekraanid

On July 15, 2019, private equity firm UP Invest acquired marketing company Digiekraanid

Acquisition Highlights
  • This is UP Invest’s 2nd transaction in the Marketing sector.
  • This is UP Invest’s 5th transaction in Estonia.
Investment Fate
  • Digiekraanid was sold to a financial buyer in 2020.

M&A Deal Summary

Date 2019-07-15
Target Digiekraanid
Sector Marketing
Buyer(s) UP Invest
Deal Type Buyout (LBO, MBO, MBI)

Target

Digiekraanid

Tallinn, Estonia
Digiekraanid is a digital outdoor media operator. Digiekraanid was founded in 1998 and is based in Tallinn, Estonia.

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Buyer(S) 1

DESCRIPTION

UP Invest OÜ is an Estonian investment firm focused on investments in healthcare, media, consumer products/services, real estate, and clean technology. UP Invest OÜ was established in 2012 and is headquartered in Tallinn. UP Invest OÜ has been deleted from the business register since October 18. The company said it will be merging with parent company MM Grupp and continue activities under the business name MM Grupp OÜ.


DEAL STATS #
Overall 5 of 6
Sector: Marketing M&A 2 of 2
Type: Buyout (LBO, MBO, MBI) M&A Deals 4 of 5
Country: Estonia M&A 5 of 6
Year: 2019 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-15 Megameedia

Tallinn, Estonia

Megameedia is a provider of three types of advertising media, 6 × 3 BB, roadside advertising, and display cases. Megameedia is the longest-running outdoor media company. Megameedia has eight different types of advertising media, with a total of 390, which provide a good choice for different types of promotions. Megameedia was founded in 1998 and is based in Tallinn, Estonia.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-31 Forum Cinemas

Tallinn, Estonia

Forum Cinemas is the Baltic region's movie theater operator, operating the Coca-Cola Plaza, Ekraan in Tartu, and Centrum in Viljandi. Forum Cinemas has a single cinema in Latvia, and five in Lithuania. Forum Cinemas is based in Tallinn, Estonia.

Buy -