Add-on Acquisition • Marketing

Unlock Health Acquires Eruptr

On April 21, 2023, Unlock Health acquired marketing company Eruptr from Amulet Capital Partners

Acquisition Context
  • This is Unlock Health’s 1st transaction in the Marketing sector.
  • This is Unlock Health’s 1st transaction in the United States.
  • This is Unlock Health’s 1st transaction in Florida.

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M&A Deal Summary

Date April 21, 2023
Target Eruptr
Sector Marketing
Buyer(s) Unlock Health
Sellers(s) Amulet Capital Partners
Deal Type Add-on Acquisition

Target Company

Eruptr

Bradenton, Florida, United States
Eruptr is a provider of ROI-focused digital marketing patient engagement and customer acquisition solutions for hospitals and healthcare systems. Eruptr was founded in 2009 and is based in Bradenton, Florida.
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Buyer Overview 1

Buyer

Unlock Health

Nashville, Tennessee, United States

Category Company
Founded 2023
Sector Business Services
DESCRIPTION

Unlock Health is a tech-enabled services platform integrating managed care, marketing, and technology to drive immediate growth for healthcare providers. It delivers connected solutions that solve urgent demand needs while building sustainable long-term performance. Unlock Health was founded in 2023 and is based in Nashville, Tennessee.


Deal Context for Buyer #
Overall 1 of 2
Sector: Marketing 1 of 2
Type: Add-on Acquisition 1 of 2
State: Florida 1 of 1
Country: United States 1 of 2
Year: 2023 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-28 SPM

La Grange, Illinois, United States

SPM is a brand consultancy and integrated marketing communications firm that specializes in the healthcare industry. SPM was founded in 1983 and is based in La Grange, Illinois.

Buy -

Seller Profile 1

DESCRIPTION

Amulet Capital Partners is a private investment firm focused on middle-market investments in the healthcare sector. Amulet looks to commit $25 to $150 million per transaction to a support a variety of transaction situations including, buyouts, corporate divestitures, growth capital financings, and special situations. Amulet Capital was established in 2013 and is headquartered in Greenwich, Connecticut.


Deal Context for Seller #
Overall 4 of 5
Sector: Marketing 1 of 1
Type: Add-on Acquisition 2 of 3
State: Florida 1 of 1
Country: United States 3 of 4
Year: 2023 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-21 Unlock Health

Nashville, Tennessee, United States

Unlock Health is a tech-enabled services platform integrating managed care, marketing, and technology to drive immediate growth for healthcare providers. It delivers connected solutions that solve urgent demand needs while building sustainable long-term performance. Unlock Health was founded in 2023 and is based in Nashville, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-04 Minds + Assembly

New York, New York, United States

Minds + Assembly is a premier design-focused brand launch agency, providing digitally advanced solutions and an unparalleled client experience for leading global healthcare companies. Minds + Assembly was founded in 2015 and is based in New York, New York.

Buy -