M&A Deal Summary

Unleashed Brands Acquires XP League

On April 26, 2022, Unleashed Brands acquired leisure company XP League

Acquisition Highlights
  • This is Unleashed Brands’ 1st transaction in the Leisure sector.
  • This is Unleashed Brands’ 5th transaction in the United States.
  • This is Unleashed Brands’ 1st transaction in Texas.

M&A Deal Summary

Date 2022-04-26
Target XP League
Sector Leisure
Buyer(s) Unleashed Brands
Deal Type Add-on Acquisition

Target

XP League

Pearland, Texas, United States
XP League is an esports league modeled after classic youth sports organizations. The programs incorporate themes of sportsmanship, teamwork, and positive behavior centered around age-appropriate video game competitions for elementary, middle, and high school students. XP League was formed in 2020 and is based in Pearland, Texas.

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Buyer(S) 1

Buyer

Unleashed Brands

Bedford, Texas, United States

Category Company
Sector Franchising
DESCRIPTION

Unleashed Brands is a platform of family-focused franchisor brands that enrich the lives of children across three core pillars: “Learn, Play, Grow.” Unleashed’s portfolio of brands currently includes Urban Air Adventure Park, Snapology, The Little Gym, Premier Martial Arts, Class 101, and XP League. Unleashed Brands is based in Bedford, Texas.


DEAL STATS #
Overall 5 of 6
Sector (Leisure) 1 of 1
Type (Add-on Acquisition) 5 of 5
State (Texas) 1 of 1
Country (United States) 5 of 6
Year (2022) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-12 Class 101

Lexington, Kentucky, United States

Class 101 is a provider of college planning service to helps high school students get into colleges that are perfect for them and qualify for higher amounts of scholarships and financial aid while doing so.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-20 Sylvan Learning

Towson, Maryland, United States

Sylvan Learning is a tutoring franchisor for Pre-K-12 students and families in the U.S. The company addresses the full range of student needs with a broad variety of academic curriculums delivered in an omnichannel format. It has a growing footprint and currently has more than 700 locations, in 49 states, including more than 560 physical centers, of which all but six are franchised. Sylvan’s omnichannel platform has helped deliver attractive unit economics to its franchisees. The platform provides franchisees with the ability to provide a range of services, including on-premises, online, one-on-one, and in-group tutoring. Sylvan Learning was founded in 1979 and headquartered in Towson, Maryland.

Buy -