M&A Deal Summary

Unleashed Brands Acquires Class 101

On April 12, 2022, Unleashed Brands acquired business services company Class 101

Acquisition Highlights
  • This is Unleashed Brands’ 1st transaction in the Business Services sector.
  • This is Unleashed Brands’ 4th transaction in the United States.
  • This is Unleashed Brands’ 1st transaction in Kentucky.

M&A Deal Summary
Date 2022-04-12
Target Class 101
Sector Business Services
Buyer(s) Unleashed Brands
Deal Type Add-on Acquisition

Target

Class 101

Lexington, Kentucky, United States
Class 101 is a provider of college planning service to helps high school students get into colleges that are perfect for them and qualify for higher amounts of scholarships and financial aid while doing so.

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Buyer(S) 1

Buyer

Unleashed Brands

Bedford, Texas, United States
Category Company
Sector Franchising
DESCRIPTION

Unleashed Brands is a platform of family-focused franchisor brands that enrich the lives of children across three core pillars: “Learn, Play, Grow.” Unleashed’s portfolio of brands currently includes Urban Air Adventure Park, Snapology, The Little Gym, Premier Martial Arts, Class 101, and XP League. Unleashed Brands is based in Bedford, Texas.

DEAL STATS #
Overall 4 of 6
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 4 of 5
State (Kentucky) 1 of 1
Country (United States) 4 of 6
Year (2022) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-04 Premier Martial Arts

Knoxville, Tennessee, United States

Premier Martial Arts is one of the premier franchisors specializing in teaching karate, Krav Maga, and kickboxing for children and adults. Premier Martial Arts’ mission is to provide the skills needed to help its students succeed in life, such as confidence, focus, self-esteem, and physical wellbeing. Premier Martial Arts was founded in 2004 and is based in Knoxville, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-26 XP League

Pearland, Texas, United States

XP League is an esports league modeled after classic youth sports organizations. The programs incorporate themes of sportsmanship, teamwork, and positive behavior centered around age-appropriate video game competitions for elementary, middle, and high school students. XP League was formed in 2020 and is based in Pearland, Texas.

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