M&A Deal Summary

University of Phoenix Acquires Aptimus

On October 30, 2007, University of Phoenix acquired marketing company Aptimus for 48M USD

Acquisition Highlights
  • This is University of Phoenix’s 1st transaction in the Marketing sector.
  • This is University of Phoenix’s 4th largest (disclosed) transaction.
  • This is University of Phoenix’s 3rd transaction in the United States.
  • This is University of Phoenix’s 1st transaction in California.

M&A Deal Summary
Date 2007-10-30
Target Aptimus
Sector Marketing
Buyer(s) University of Phoenix
Deal Type Add-on Acquisition
Deal Value 48M USD

Target

Aptimus

San Francisco, California, United States
Aptimus, Inc. is a provider of digital media solutions. Its advanced Internet advertising and optimization platform provides results-driven campaign solutions to advertisers across all digital media channels.

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Buyer(S) 1

Buyer

University of Phoenix

Phoenix, Arizona, United States
Category Company
Founded 1976
Sector Education
Revenue 2.6B USD (2015)
DESCRIPTION
University of Phoenix

University of Phoenix is an educational institution that offers undergraduate, graduate, and doctoral programs.The University of Phoenix commitment to provide working adults with higher education at times convenient to them. University of Phoenix was founded in 1976 and is based in Phoenix, Arizona.

DEAL STATS #
Overall 3 of 6
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 4
State (California) 1 of 1
Country (United States) 3 of 4
Year (2007) 2 of 2
Size (of disclosed) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-22 Apollo Global

Chicago, Illinois, United States

Apollo Global intends to make a range of investments in the international education services sector. Apollo Global will target investments and partnerships primarily in countries outside the US with attractive demographic and economic growth characteristics.

Buy $1.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-01 ULA

Mexico, Mexico

ULA is an operator of a university that runs high-school, traditional undergraduate & graduate, with online and on-campus programs. ULA has three campuses in Mexico City and one in Cuernavaca, Morelos. ULA was founded in 1976 and is based in Mexico City.

Buy -
Mergr

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