M&A Deal Summary

Unity Software Acquires ironSource

On July 13, 2022, Unity Software acquired marketing company ironSource for 4.4B USD

Acquisition Highlights
  • This is Unity Software’s 1st transaction in the Marketing sector.
  • This is Unity Software’s largest (disclosed) transaction.
  • This is Unity Software’s 1st transaction in Israel.

M&A Deal Summary
Date 2022-07-13
Target ironSource
Sector Marketing
Buyer(s) Unity Software
Deal Type Merger
Deal Value 4.4B USD
Advisor(s) Jefferies (Financial)
Latham & Watkins
Meitar Liquornik Geva Leshem Tal (Legal)

Target

ironSource

Tel Aviv, Israel
ironSource is a high-growth mobile advertising and mobile gaming technology market that operates globally. Through its various technologies, the company works with a unique combination of customers including software, app, and game developers, telecom operators, and mobile device original equipment manufacturers. The company focuses on developing technologies for app monetization and distribution, with its core products targeting game developers. ironSource was founded in 2010 and is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

Unity Software

San Francisco, California, United States
Category Company
Founded 2004
Sector Software
Employees6,748
Revenue 2.2B USD (2023)
DESCRIPTION

Unity Software is a platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. Unity Software was founded in 2004 and is based in San Francisco, California.

DEAL STATS #
Overall 8 of 8
Sector (Marketing) 1 of 1
Type (Merger) 1 of 1
Country (Israel) 1 of 1
Year (2022) 2 of 2
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-24 Ziva Dynamics

Vancouver, British Columbia, Canada

Ziva Dynamics is involved in sophisticated simulation and deformation, machine learning, and real-time character creation. Ziva character technologies harness the leading methodologies from engineering and computer science to rapidly produce the most accurate and scalable character results. It fundamentally changes the character creation process, while providing greater control, speed, and capabilities. Ziva Dynamics was formed in 2015 and is based in Vancouver, British Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-22 Unity - Digital Twin Professional Services

San Francisco, California, United States

Unity's Digital Twin Professional Services provides visualization software.

Sell -
Mergr

Product

Company

Legal