Add-on Acquisition • Marketing

United Playgrounds Acquires Fitzroy

On February 2, 2024, United Playgrounds acquired marketing company Fitzroy

Acquisition Context
  • This is United Playgrounds’ 1st transaction in the Marketing sector.
  • This is United Playgrounds’ 2nd transaction in the Netherlands.

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M&A Deal Summary

Date February 2, 2024
Target Fitzroy
Sector Marketing
Buyer(s) United Playgrounds
Deal Type Add-on Acquisition
Advisor(s) Squire Patton Boggs (Legal)

Target Company

Fitzroy

Amsterdam, Netherlands
Fitzroy specializes in marketing strategies, positioning, naming, integrated campaigns, content, and identities. Fitzroy was founded in 2009 and is based in Amsterdam, Netherlands.
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Buyer Overview 1

Buyer

United Playgrounds

Amsterdam, Netherlands

Category Company
Sector Marketing
DESCRIPTION

United Playgrounds conceives, designs and builds high-quality digital brand products and marketing services, with a focus on design, development, content and data-driven marketing campaigns. United Playgrounds is based in Amsterdam, Netherlands.


Deal Context for Buyer #
Overall 2 of 2
Sector: Marketing 1 of 1
Type: Add-on Acquisition 2 of 2
Country: Netherlands 2 of 2
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-01 LiveWall

Tilburg, Netherlands

LiveWall is a creative digital agency. LiveWall make great online experiences, to make the life of their customers more fun, simple and connected. LiveWall was founded in 2010 and is based in Tilburg, Netherlands.

Buy -