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  5. United Petfood Acquires De Haan Petfood

M&A Deal Summary

United Petfood Acquires De Haan Petfood

On December 22, 2023, United Petfood acquired consumer services company De Haan Petfood from VE Partners

Acquisition Highlights
  • This is United Petfood’s 1st transaction in the Consumer Services sector.
  • This is United Petfood’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2023-12-22
Target De Haan Petfood
Sector Consumer Services
Buyer(s) United Petfood
Sellers(s) VE Partners
Deal Type Add-on Acquisition

Target

De Haan Petfood

Nieuwkoop, Netherlands
De Haan Petfood offers good quality wet dog food and wet cat food which meets the highest European standards of quality for a competitive price. Besides the sustainable production of its own brands the company also produces a lot of different private label brands. Their pet food is made for more than 35 different countries in- and outside Europe. De Haan Petfood is a wholesale wet pet food manufacturer based in Nieuwkoop, Netherlands.

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Buyer(S) 1

Buyer

United Petfood

Gent, Belgium
Category Company
Founded 1994
Sector Consumer Services
DESCRIPTION

United Petfood is an exclusive private label producer of high quality dry & wet pet food, snacks and biscuits for cats and for dogs, which is able to provide your company with the best concept within the international petfood market. United Petfood was founded in 1994 and is based in Gent, Belgium.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Netherlands M&A 1 of 1
Year: 2023 M&A 1 of 1

Seller(S) 1

SELLER

VE Partners

Amsterdam, Netherlands

Investor Investor Investor Investor Investor

Category Distressed Investor
Founded 1999
PE ASSETS 200M EUR
Size Small
Type Sector Focused
DESCRIPTION

VE Partners is an independent private equity firm focused on opportunities across Western Europe. VE Partners is a generalist investor and targets medium-sized companies with €25 to €300 million in revenue. The Firm looks to commit €5 to €30 million per transaction and will consider a variety of investment situations including management buyouts, carve-outs, and turnarounds. VE Partners formed in 1999 and is based in Amsterdam.

DEAL STATS #
Overall 8 of 8
Sector: Consumer Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 4
Country: Netherlands M&A 6 of 6
Year: 2023 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-20 EQIN

Botlek Rotterdam, Netherlands

EQIN sells and rents temporary energy, air, lighting, and welding installations, tools and equipment, and accessories in the chemicals, oil and gas, power, steel, and shipbuilding market segments. In addition, EQIN provides training courses in welding and pipe fitting, and supervises the certification of welding quality management systems and personnel. EQIN is based in Botlek Rotterdam, Netherlands.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-27 Arendse

Oosterhout, Netherlands

Arendse offers a wide range of fitness, health and wellness services such as gym facilities with expert guidance, treatments by certified physiotherapists and swimming lessons. Arendse was founded in 1987 and is based in Oosterhout, Netherlands.

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