M&A Deal Summary

Unique Foods Canada Acquires Activate Drinks

On July 7, 2014, Unique Foods Canada acquired beverage company Activate Drinks from First Bev and The Tornante Company

Acquisition Highlights
  • This is Unique Foods Canada’s 1st transaction in the Beverages sector.
  • This is Unique Foods Canada’s 1st transaction in Canada.
  • This is Unique Foods Canada’s 1st transaction in Quebec.

M&A Deal Summary
Date 2014-07-07
Target Activate Drinks
Sector Beverages
Buyer(s) Unique Foods Canada
Sellers(s) First Bev
The Tornante Company
Deal Type Add-on Acquisition

Target

Activate Drinks

Montreal, Quebec, Canada
Activate Drinks is a producer of performance beverage and bottled water company. Activate was founded in 2007 and is based in Montreal, Quebec.

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Buyer(S) 1

Buyer

Unique Foods Canada

Montreal, Quebec, Canada
Category Company
Founded 1996
Sector Distribution
DESCRIPTION

Unique Foods Canada, Inc. is a distributor in the beverage industry specializes in importing specialty, high-end beverages to all of Canada. Unique Foods Canada was founded in 1996 and is based in Montreal, Quebec.

DEAL STATS #
Overall 1 of 1
Sector (Beverages) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Quebec) 1 of 1
Country (Canada) 1 of 1
Year (2014) 1 of 1

Seller(S) 2

SELLER

First Bev

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Size Small
Type Sector Focused
DESCRIPTION

First Bev is a private investment firm focused on the beverage industry. First Bev looks to invest in emerging beverage companies throughout the US. The Firm pursues companies that can benefit from value-added services including support with distribution, supply chain, strategic planning, marketing, operations, finance, board development and human resources. Target companies typically have $1 to $15 million in revenue. First Bev was formed in 2005 and is based in Los Angeles, California.

DEAL STATS #
Overall 1 of 4
Sector (Beverages) 1 of 3
Type (Add-on Acquisition) 1 of 3
State (Quebec) 1 of 1
Country (Canada) 1 of 1
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-17 Repsly

Boston, Massachusetts, United States

Repsly is a business-to-business software as a service company focused on providing a solution to simplify processes for field teams and their managers. Repsly was founded in 2008 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-02 Essentia Water

Bothell, Washington, United States

Essentia Water is a provider of enhanced, alkaline water. Essentia uses a proprietary process that results in electrolyte-enhanced water with an alkaline 9.5 pH. Essentia hydrates restore and balances to promote optimal health. Led by founder Ken Uptain, the Company has grown rapidly in recent years, expanding distribution across North America. Essentia Water was founded in 1998 and is based in Bothell, Washington.

Buy -
SELLER

The Tornante Company

Beverly Hills, California, United States

Investor

Category Venture Capital Firm
Founded 2005
Size Middle-Market
Type Sector Focused
DESCRIPTION

The Tornante Company is the private investment vehicle for Michael Eisner, former Chairman & CEO of Walt Disney. The Tornante Company focuses on investments in the media and entertainment sectors. The Tornante Company was formed in 2005 and is based in Beverly Hills, California.

DEAL STATS #
Overall 1 of 4
Sector (Beverages) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (Quebec) 1 of 1
Country (Canada) 1 of 1
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-01 Clique Media Group

Los Angeles, California, United States

Clique Media Group is a content and technology company behind the popular fashion brand Who What Wear is the platform for premium, shoppable fashion, and style content. In addition to WhoWhatWear, Clique owns and operates the lifestyle site, MyDomaine, beauty site, Byrdie and exclusively represents a large, curated collection of the top blogs in fashion, beauty, and lifestyle as part of its online sales offering. Through its content-first approach, Clique delivers 360° integrated and native advertising programs that drive brand lift as well as sales conversions, all while inspiring readers to discover and shop. Clique Media Group was founded in 2006 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-15 Omaze

Culver City, California, United States

Omaze is an online fundraising platform offering once-in-a-lifetime experiences and exclusive merchandise in support of critical causes. Omaze was founded in 2012 and is based in Culver City, California.

Buy -
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