M&A Deal Summary

Unilever Acquires The Procter & Gamble - Camay and Zest Brand

On December 22, 2014, Unilever acquired consumer products company The Procter & Gamble - Camay and Zest Brand from Procter & Gamble

Acquisition Highlights
  • This is Unilever’s 11th transaction in the Consumer Products sector.
  • This is Unilever’s 8th transaction in the United States.
  • This is Unilever’s 1st transaction in Ohio.

M&A Deal Summary
Date 2014-12-22
Target The Procter & Gamble - Camay and Zest Brand
Sector Consumer Products
Buyer(s) Unilever
Sellers(s) Procter & Gamble
Deal Type Divestiture

Target

The Procter & Gamble - Camay and Zest Brand

Cincinnati, Ohio, United States
Procter & Gamble's Camay and Zest Brands are soap brands that are categorized under P&G’s Skin Care and Makeup sub-segment.

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Buyer(S) 1

Buyer

Unilever

London, United Kingdom
Category Company
Founded 1894
Sector Consumer Products
Employees148,949
Revenue 50.7B EUR (2020)
DESCRIPTION

Unilever is a multinational consumer goods company. Its products include food, beverages, cleaning goods and personal care products. Unilever was founded in 1894 and is based in London, United Kingdom.

DEAL STATS #
Overall 18 of 45
Sector (Consumer Products) 11 of 29
Type (Divestiture) 6 of 7
State (Ohio) 1 of 1
Country (United States) 8 of 24
Year (2014) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-22 Procter & Gamble - Talisman Soap Manufacturing Facility

Mexico

Procter & Gamble Talisman Manufacturing Facility in Mexico comprises the Camay soap manufacturing facility.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-02 HomeBrands a.s.

Praha 1, Czech Republic

HomeBrands a.s. includes control, home cleaning and air care brands such as Biolit insecticides, Diffusil repellents, Lynn Household Cleaners and Citresin air fresheners.

Sell -

Seller(S) 1

SELLER

Procter & Gamble

Cincinnati, Ohio, United States
Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 23 of 31
Sector (Consumer Products) 14 of 22
Type (Divestiture) 23 of 31
State (Ohio) 3 of 6
Country (United States) 21 of 28
Year (2014) 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-22 Procter & Gamble - Talisman Soap Manufacturing Facility

Mexico

Procter & Gamble Talisman Manufacturing Facility in Mexico comprises the Camay soap manufacturing facility.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-19 Procter & Gamble - Rochas brand

Cincinnati, Ohio, United States

Procter & Gamble's Rochas brands are Femme, Madame, Eau de Rochas, etc., mainly for class 3 (cosmetics) and class 25 (fashion).

Sell $108M
Mergr

Product

Company

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