M&A Deal Summary

Unifyr Acquires Relayware

On July 12, 2017, Unifyr acquired software company Relayware from Amadeus Capital Partners and Albion Investors

Acquisition Highlights
  • This is Unifyr’s 1st transaction in the Software sector.
  • This is Unifyr’s 2nd transaction in the United States.
  • This is Unifyr’s 1st transaction in California.

M&A Deal Summary

Date 2017-07-12
Target Relayware
Sector Software
Buyer(s) Unifyr
Sellers(s) Amadeus Capital Partners
Albion Investors
Deal Type Add-on Acquisition

Target

Relayware

Redwood Shores, California, United States
Relayware is a global provider of Partner Relationship Management (PRM) software and services that produce valuable insights and bring organizations closer to their partners, providing visibility into partner effectiveness, improving training and empowering partners to reach their potential. Its software distills years of channel expertise into an automated system that gives partners everything they need to succeed, with sales, marketing and training packs and partner portals that streamline revenue-generating processes and boost the productivity of indirect channels.

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Buyer(S) 1

Buyer

Unifyr

Cary, North Carolina, United States

Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Unifyr is a provider of technology platform for channel sales and boosts marketing impact, a complete channel marketing success framework and global customer care. Unifyr was founded in 2006 and is based in Cary, North Carolina.


DEAL STATS #
Overall 2 of 3
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 3
State: California M&A 1 of 2
Country: United States M&A 2 of 3
Year: 2017 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-28 Marketing Advocate

Centerville, Massachusetts, United States

Marketing Advocate provides an enterprise-class multi-touch nurture marketing solution. Multi-touch nurture marketing is a key requirement to generate sales-ready opportunities, but it is simply too much work and too complex for technology resellers to successfully implement on their own. Marketing Advocate offers a SaaS Through-Partner Marketing Automation (TPMA) solution that serves as an outsourced marketing engine to execute multi-touch marketing, track, score, nurture, and qualify leads, while allowing technology resellers to focus on their highest leverage activities—closing sales-ready opportunities.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-16 Elastic Grid

Los Gatos, California, United States

Elastic Grid is a cloud-based channel marketing platform backed by creative services support. Elastic Grid loves channels. Its core focus is to maximize lead generation for resellers and brands by delivering a Marketplace used to access, create and publish marketing campaigns.

Buy -

Seller(S) 2

SELLER

Amadeus Capital Partners

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1997
PE ASSETS 1.3B USD
Size Large
Type Sector Focused
DESCRIPTION

Amadeus Capital Partners is an early late-stage investor in high growth European technology companies. Specific areas of interest include AI & machine learning, online consumer services, cybersecurity, digital health and medical technology, digital media, enterprise SaaS, fintech, and insurtech. Amadeus Capital Partners was formed in 1997 and is based in London, United Kingdom.


DEAL STATS #
Overall 9 of 26
Sector: Software M&A 3 of 7
Type: Add-on Acquisition M&A Deals 8 of 20
State: California M&A 1 of 2
Country: United States M&A 1 of 4
Year: 2017 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-21 Nomad Digital

Newcastle upon Tyne, United Kingdom

Nomad Digital Ltd. is a provider of passenger and fleet connectivity solutions to the railway industry. Nomad Digital’s solutions include passenger WiFi, innovative Passenger Information Systems and on-board passenger portals, entertainment and media platforms. In addition, Nomad Digital also provides tele maintenance solutions, including Remote Online Condition Monitoring, Reliability Centred Maintenance, Driver Assist and Power Train products. Nomad Digital’s solutions and teams fully leverage the integration and convergence of both Rail and Information & Communications Technologies (ICT) and skills.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-19 Synthace

London, United Kingdom

Synthace is a biotechnology software company that provides an automation and data platform for life sciences, enabling researchers to design, execute, and analyze complex experiments faster and more reproducibly. Synthace was founded in 2011 and is based in London, United Kingdom.

Buy -
SELLER

Albion Investors

New York, New York, United States

Category Asset Manager
Founded 1995
Size Small
Type Sector Agnostic
DESCRIPTION

Albion Investors LLC is a New York based SEC registered investment advisor. Albion provides institutional clients with private securities investment services via a variety of investment vehicles, including limited partnerships and separate accounts. Albion manages client capital across two broad investment disciplines including private debt and equity investing, and fund of funds investing. As a lead investor, Albion's junior capital enterprise value ranges between in size from $2 to $15 million and EBITDA of $0.5 - $3 million. Areas of interest include food and beverage, business services, value-added distribution, specialty manufacturing, consumer products, wellness, and healthcare products and services. Albion Investors was formed in 1995.


DEAL STATS #
Overall 5 of 7
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 5
State: California M&A 1 of 1
Country: United States M&A 4 of 5
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-14 G.Network Communications

London, United Kingdom

G.Network Communications is a provider of affordable full-fiber broadband connectivity to businesses and residential users across central London. G.Network Communications was founded in 2016 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-14 Evewell

London, United Kingdom

Evewell is a fully-integrated center of medical excellence - dedicated to caring for and protecting all aspects of fertility and gynecological health. Evewell was founded in 2017 and is based in London, United Kingdom.

Buy -