M&A Deal Summary

Unifyr Acquires Elastic Grid

On November 16, 2017, Unifyr acquired digital media company Elastic Grid

Acquisition Highlights
  • This is Unifyr’s 1st transaction in the Digital Media sector.
  • This is Unifyr’s 3rd transaction in the United States.
  • This is Unifyr’s 2nd transaction in California.

M&A Deal Summary

Date 2017-11-16
Target Elastic Grid
Sector Digital Media
Buyer(s) Unifyr
Deal Type Add-on Acquisition

Target

Elastic Grid

Los Gatos, California, United States
Elastic Grid is a cloud-based channel marketing platform backed by creative services support. Elastic Grid loves channels. Its core focus is to maximize lead generation for resellers and brands by delivering a Marketplace used to access, create and publish marketing campaigns.

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Buyer(S) 1

Buyer

Unifyr

Cary, North Carolina, United States

Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Unifyr is a provider of technology platform for channel sales and boosts marketing impact, a complete channel marketing success framework and global customer care. Unifyr was founded in 2006 and is based in Cary, North Carolina.


DEAL STATS #
Overall 3 of 3
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2017 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-12 Relayware

Redwood Shores, California, United States

Relayware is a global provider of Partner Relationship Management (PRM) software and services that produce valuable insights and bring organizations closer to their partners, providing visibility into partner effectiveness, improving training and empowering partners to reach their potential. Its software distills years of channel expertise into an automated system that gives partners everything they need to succeed, with sales, marketing and training packs and partner portals that streamline revenue-generating processes and boost the productivity of indirect channels.

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